Toshiba

Senior Digital Marketing Strategist, Consumer Electronics Division

Toshiba

Miami, FL, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to the fast-paced world of Toshiba's Consumer Electronics Division! We are seeking a driven and experienced Senior Digital Marketing Strategist to join our dynamic team. As a leader in the consumer electronics industry, Toshiba is committed to staying ahead of the curve and reaching our target audience through innovative digital marketing strategies. We are seeking a talented individual who can bring fresh ideas and a strategic mindset to help us continue to grow and thrive in this competitive market. If you have a passion for consumer electronics and a proven track record in developing successful digital marketing campaigns, we want to hear from you!

  1. Develop and implement innovative digital marketing strategies to reach target audience and achieve company objectives.
  2. Stay up-to-date with industry trends and best practices to ensure Toshiba remains at the forefront of digital marketing.
  3. Conduct thorough market analysis to identify opportunities for growth and improvement.
  4. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
  5. Manage and optimize digital advertising campaigns, including budget allocation and performance tracking.
  6. Utilize various digital marketing channels, such as social media, email marketing, and SEO, to increase brand awareness and drive sales.
  7. Monitor and analyze key metrics to measure the success of digital marketing efforts.
  8. Develop and maintain strong relationships with external partners and vendors to enhance digital marketing efforts.
  9. Provide guidance and mentorship to junior team members and contribute to their professional development.
  10. Proactively identify and troubleshoot potential issues and propose solutions to ensure successful execution of digital marketing strategies.
  11. Collaborate with product development teams to ensure digital marketing efforts align with product launches and updates.
  12. Conduct research and gather insights on target audience behavior and preferences to inform future marketing strategies.
  13. Prepare and present reports on digital marketing performance and make recommendations for improvement.
  14. Stay informed on emerging digital marketing technologies and platforms and make recommendations for implementation.
  15. Represent Toshiba's Consumer Electronics Division at industry events and conferences to promote the brand and network with potential partners.
Where is this job?
This job is located at Miami, FL, USA
Job Qualifications
  • Bachelor's Or Master's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 5 Years Of Experience In Digital Marketing And Strategy Development, Preferably In The Consumer Electronics Industry.

  • Proven Track Record Of Driving Successful Digital Marketing Campaigns And Initiatives, With Measurable Results And Roi.

  • In-Depth Knowledge And Understanding Of Current Digital Marketing Trends, Techniques, And Best Practices, Including Seo, Sem, Social Media, Email Marketing, And Mobile Marketing.

  • Strong Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Data-Driven Decisions.

Required Skills
  • Data Analysis

  • E-Commerce

  • Content Creation

  • Branding

  • Social media management

  • Digital strategy

  • Marketing Analytics

  • Email Marketing

  • consumer insights

  • PPC Advertising

  • SEO Optimization

  • Campaign

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • Organization

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Digital Marketing Strategist, Consumer Electronics Division in Miami, FL, USA is between $70,000 to $100,000 per year. This may vary depending on the specific company, level of experience, and other factors such as location and benefits.

Additional Information
Toshiba is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 21st, 2024
Apply BeforeMay 22nd, 2025
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About Toshiba

Toshiba Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, home appliances, medical equipment, office equipment, as well as lighting and logistics.

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