Senior Digital Marketing Strategist, Consumer Electronics Division

Welcome to Toshiba, a leading technology company committed to delivering innovative products and solutions to enhance people's lives. We are currently seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our Consumer Electronics Division. In this role, you will be responsible for developing and implementing digital marketing strategies that drive growth and increase brand awareness for Toshiba's consumer electronics products. As a key member of our team, you will have the opportunity to make a significant impact on our business while working in a dynamic and collaborative environment. If you have a passion for digital marketing and a strong understanding of the consumer electronics industry, we invite you to apply for this exciting opportunity.

1. Develop and execute comprehensive digital marketing strategies that align with Toshiba's overall marketing objectives and drive growth for the Consumer Electronics Division.
2. Conduct market research and analysis to identify key consumer trends, competitors, and opportunities for growth in the consumer electronics industry.
3. Collaborate with cross-functional teams to develop and manage digital campaigns that effectively promote Toshiba's products and enhance brand awareness.
4. Monitor and analyze digital marketing performance metrics, providing regular reports and recommendations for optimization and improvement.
5. Stay up-to-date with the latest digital marketing trends and best practices, incorporating them into Toshiba's strategies to maintain a competitive edge.
6. Manage and allocate budget for digital marketing initiatives, ensuring efficient and effective use of resources.
7. Utilize SEO techniques to improve Toshiba's online presence and increase organic traffic to the company's website.
8. Lead the development and execution of email marketing campaigns, leveraging customer data and segmentation to drive engagement and sales.
9. Collaborate with external partners and agencies to develop and implement joint digital marketing initiatives.
10. Provide mentorship and guidance to junior team members, fostering their growth and development within the organization.
11. Represent Toshiba at industry events and conferences to network, learn from industry leaders, and promote the company's products and services.
12. Maintain a strong understanding of Toshiba's products and target audience, ensuring all digital marketing efforts are aligned with the company's brand and messaging.
13. Continuously evaluate and recommend new digital marketing tools and technologies to enhance Toshiba's online presence and drive business growth.

According to JobzMall, the average salary range for a Senior Digital Marketing Strategist, Consumer Electronics Division in New York, NY, USA is $80,000-$110,000 per year. However, this can vary based on factors such as experience, skills, and company size. Some companies may offer higher salaries for this role, while others may offer lower salaries. It is important to research the specific company and industry to get a more accurate salary estimate.

Toshiba Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, home appliances, medical equipment, office equipment, as well as lighting and logistics.