Serve as a trusted digital analytics partner to business and marketing leaders by understanding and presenting predictive digital marketing performance drivers. Lead the definition of “metrics that matter” and develop reports and dashboards that measure the performance of predictive digital marketing programs, including campaign- and channel-specific reviews and ad hoc analyses. Develop reports and dashboards that track and analyze performance of digital marketing channels and lead sources including but not limited to email, ABM, Marketing Automation Programs, Programmatic Display, Paid and Organic Search, Paid and Organic Social Media, and Events. Lead the planning and execution of large scale multi-functional/division analytics projects. Lead the development and implementation of processes across functions and business units to monitor and manage performance. These will include monthly or quarterly performance reviews.
5+ years of hands on digital marketing analytics/BI experience
Demonstrated experience with multi-touch attribution, AB Testing.
Background in data science helpful but not required.
Google Analytics
Adobe Analytics
ETL
PowerBI
Time Management Skills
MS Excel skills
Tag management strategy
BI data architecture
Graphics and visualization
Digital marketing performance management
Verbal communication
Driven and self-motivated
written communication
Flexibility/Adaptability
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a Digital Analyst is between $50,000 and $75,000. This range can vary depending on experience, geographic location, and the specific skills required by the job.
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Thermo Fisher Scientific is a U.S.-based provisioner of scientific instrumentation, reagents and consumables, and software and services to healthcare, life science, and other laboratories in academia, government, and industry.

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