Sales Strategy Director (CPG)

New York, NY, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Welcome to The Trade Desk, a leading global advertising technology company that empowers brands and agencies to reach consumers across all digital channels. We are seeking a highly motivated and experienced Sales Strategy Director to join our team and drive the growth of our consumer packaged goods (CPG) vertical. In this role, you will be responsible for developing and executing strategic sales initiatives, building strong relationships with key clients, and driving revenue growth for The Trade Desk. If you have a passion for sales, a deep understanding of the CPG industry, and a proven track record of success in developing and implementing sales strategies, we want to hear from you!

Develop and execute strategic sales initiatives to drive revenue growth within the CPG vertical.
Build and maintain strong relationships with key clients in the CPG industry.
Identify and pursue new business opportunities within the CPG market.
Collaborate with cross-functional teams to understand client needs and develop solutions that align with The Trade Desk's offerings.
Stay up-to-date on industry trends and competitive landscape to inform sales strategies.
Utilize data and analytics to identify opportunities for growth and optimize sales performance.
Represent The Trade Desk at industry events and conferences to promote our brand and services.
Mentor and train junior team members to develop their sales skills and knowledge of the CPG industry.
Collaborate with the marketing team to develop targeted campaigns and materials for the CPG vertical.
Maintain a deep understanding of The Trade Desk's products and services and effectively communicate their value to clients.
Meet and exceed sales targets and goals set by the company.
Provide regular updates and reports on sales activities and progress to upper management.
Proactively identify and address any challenges or obstacles in the sales process.
Continuously seek out ways to improve and optimize sales strategies for the CPG vertical.

Where is this job?

This job is located at New York, NY, USA

Job Qualifications

Strong Understanding Of Cpg Industry: The Ideal Candidate Should Have A Deep Knowledge Of The Consumer Packaged Goods Industry, Including Key Players, Market Trends, And Consumer Behavior. This Will Help In Developing Effective Sales Strategies And Targeting Potential Clients.
Proven Track Record In Sales Strategy Development: The Sales Strategy Director Should Have A Successful Track Record In Developing And Executing Sales Strategies In The Cpg Industry. This Includes Identifying New Business Opportunities, Building Relationships With Clients, And Driving Revenue Growth.
Strategic Thinking And Problem-Solving Skills: The Candidate Should Possess Strong Strategic Thinking And Problem-Solving Skills To Analyze Market Trends, Identify Potential Challenges, And Develop Innovative Solutions To Drive Business Growth.
Excellent Communication And Leadership Skills: As A Key Leadership Role, The Sales Strategy Director Must Have Excellent Communication And Leadership Skills To Effectively Collaborate With Cross-Functional Teams And Lead The Sales Strategy Development Process.
Experience With Digital Advertising And Programmatic Buying: The Trade Desk Is A Leading Programmatic Advertising Platform, So The Ideal Candidate Should Have A Strong Understanding Of Digital Advertising And Programmatic Buying. Experience In This Area Will Be Crucial In Developing Effective Sales Strategies For Clients In The Cpg Industry.

Required Skills

Pricing strategy
Customer segmentation
Market analysis
Product positioning
Sales planning
Channel management
Competitive intelligence
brand positioning
Customer relationship management (CRM)
Promotional Tactics
Forecasting And

Soft Skills

Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Sales Strategy Director (CPG) in New York, NY, USA is $150,000 - $200,000 per year. However, this can vary depending on the specific company, industry, and individual qualifications and experience. It is best to research the specific job posting or company for more accurate salary information.

Additional Information

The Trade Desk is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedMay 2nd, 2025

Apply BeforeApril 11th, 2026

This job posting is from a verified source.

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