Audience Data Specialist

Welcome to The Ohio State University, one of the top academic institutions in the country. We are currently seeking a dynamic and analytical individual to join our team as an Audience Data Specialist. In this role, you will have the opportunity to use your expertise in data analysis to help us better understand and engage with our diverse audience. As a key member of our marketing team, you will play a crucial role in shaping our communication strategies and driving our success. If you are a detail-oriented, data-driven individual with a passion for higher education, we invite you to apply for this exciting opportunity.

1. Analyze audience data: Utilize various data sources and tools to collect, organize, and analyze audience data, including demographics, interests, behaviors, and preferences.
2. Develop audience insights: Use data analysis to identify trends, patterns, and insights about our audience, and use this information to inform marketing strategies and tactics.
3. Collaborate with cross-functional teams: Work closely with marketing, communications, and enrollment teams to understand their audience needs and develop data-driven solutions to drive engagement and conversion rates.
4. Create audience segmentation: Develop and maintain audience segmentation strategies, including creating and managing audience lists, to target specific groups for marketing campaigns.
5. Monitor and report on audience metrics: Track and report on key performance indicators related to audience engagement and conversion rates, and provide recommendations for improvement based on data insights.
6. Conduct market research: Conduct market research to gain a deeper understanding of our audience and their needs, preferences, and behaviors.
7. Stay up-to-date with industry trends: Monitor industry trends and best practices in audience data analysis and apply them to our strategies and tactics.
8. Maintain data integrity: Ensure the accuracy, completeness, and integrity of audience data by regularly auditing and cleaning databases.
9. Utilize data visualization techniques: Create visually appealing and easy-to-understand reports and dashboards to present data insights to stakeholders.
10. Support overall marketing efforts: Collaborate with the marketing team to support overall marketing efforts, including providing data-driven recommendations for messaging, targeting, and campaign optimization.

According to JobzMall, the average salary range for a Audience Data Specialist in Columbus, OH, USA is $53,000 - $70,000 per year. This may vary depending on factors such as experience, education, and employer.

The Ohio State University is a public research university in Columbus, Ohio. Founded in 1870 as a land-grant university and the ninth university in Ohio with the Morrill Act of 1862, the university was originally known as the Ohio Agricultural and Mechanical College. Ohio State is home to the Wexner Medical Center and world-class graduate and undergraduate programs.