Senior Manager, Campaign Management
Welcome to The Coca-Cola Company, where we believe in creating happiness and refreshing the world. We are currently seeking an experienced and highly motivated Senior Manager of Campaign Management to join our dynamic team. As the Senior Manager, you will have the opportunity to lead and execute impactful marketing campaigns that reach millions of consumers globally. If you are a strategic thinker with a passion for driving results, we would love for you to be a part of our team. Join us and be a part of our mission to inspire moments of optimism and happiness.
- Develop and execute strategic marketing campaigns to promote Coca-Cola products and brand globally.
- Lead and manage a team of campaign managers to ensure successful implementation of marketing plans.
- Collaborate with cross-functional teams, including creative, digital, and media, to develop cohesive and impactful campaigns.
- Monitor and analyze campaign performance and provide insights and recommendations for optimization.
- Stay updated on industry trends and consumer behavior to inform campaign strategies.
- Develop and manage campaign budgets, ensuring efficient and effective use of resources.
- Work closely with external agencies and partners to ensure timely and high-quality deliverables.
- Foster a collaborative and innovative work environment within the team.
- Provide guidance and mentorship to junior team members.
- Represent the company and its values while interacting with stakeholders and partners.
- Monitor and adhere to brand guidelines and ensure consistency across all campaigns.
- Continuously evaluate and improve campaign processes and procedures.
- Maintain a thorough understanding of the company's products, services, and target audience.
- Proactively identify and address potential risks or issues that may impact campaign success.
- Uphold the company's mission and values of creating happiness and refreshing the world.
Extensive Experience In Campaign Management: The Ideal Candidate For This Position Should Have At Least 7-10 Years Of Experience In Campaign Management, With A Track Record Of Successful Campaigns Across Various Channels And Markets.
Strong Leadership Skills: As A Senior Manager, This Individual Will Be Responsible For Leading A Team Of Campaign Managers And Coordinating With Other Departments. They Should Have Excellent Leadership Skills And The Ability To Motivate And Guide Their Team Towards Success.
Proficiency In Data Analysis And Insights: The Candidate Should Have A Strong Understanding Of Data Analytics And Be Able To Use Data Insights To Inform Campaign Strategies And Make Data-Driven Decisions. Experience With Data Analysis Tools And Platforms Is Also Desirable.
Strategic Thinking And Problem-Solving Abilities: The Senior Manager Should Be Able To Think Strategically And Come Up With Innovative Solutions To Complex Problems. They Should Also Have The Ability To Anticipate Potential Challenges And Proactively Address Them.
Excellent Communication And Collaboration Skills: This Role Will Involve Working Closely With Cross-Functional Teams, Including Marketing, Sales, And Creative Teams. The Candidate Should Have Excellent Communication And Collaboration Skills, With The Ability To Build Strong Relationships And Work Effectively With Others.
Strategic Planning
Project Management
Data Analysis
Market Research
Cross-Functional
Budget management
Digital Marketing
Brand Marketing
Team Leadership
consumer insights
Campaign development
Advertising Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, Campaign Management in Atlanta, GA, USA is $99,000 - $141,000 per year. However, this can vary based on factors such as experience, industry, company size, and specific job responsibilities.
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The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
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