Senior Manager, B2B Digital Content & Merchandising
Are you a driven and innovative leader with a passion for digital content and merchandising? Do you have experience in the B2B space and a deep understanding of consumer behavior and market trends? If so, we have an exciting opportunity for you as a Senior Manager, B2B Digital Content & Merchandising at The Coca-Cola Company. This role offers the chance to work for a globally recognized brand and make a significant impact on our B2B digital strategy. We are looking for a highly skilled individual with strong leadership abilities and a proven track record in driving successful digital content and merchandising campaigns. Join our dynamic team and help shape the future of our B2B digital presence.
- Develop and implement the overall B2B digital content and merchandising strategy for The Coca-Cola Company, in line with the company's goals and objectives.
- Lead and manage a team of digital content and merchandising specialists, providing direction and guidance to ensure the successful execution of campaigns.
- Stay up-to-date with industry trends, consumer behavior, and market dynamics to drive innovative and effective digital content and merchandising initiatives.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and consistency in messaging and branding across all digital platforms.
- Utilize data and analytics to measure the performance and impact of digital content and merchandising efforts, and provide insights and recommendations for continuous improvement.
- Develop and maintain relationships with key B2B partners and vendors to enhance the company's digital presence and drive business growth.
- Monitor and manage budget and resources to ensure efficient and effective use of resources for digital content and merchandising initiatives.
- Serve as a subject matter expert on B2B digital content and merchandising, providing guidance and support to other teams within the company.
- Continuously seek out new and innovative ways to engage B2B audiences through digital channels, leveraging emerging technologies and platforms.
- Represent the company at industry events and conferences, showcasing our digital content and merchandising capabilities and thought leadership.
Extensive Experience In B2B Digital Content Strategy And Management, With A Proven Track Record Of Driving Results And Achieving Business Goals.
Strong Understanding Of B2B E-Commerce Platforms And Digital Merchandising Techniques, Including Website Optimization And Product Placement Strategies.
Excellent Leadership And Communication Skills, With The Ability To Effectively Manage A Team And Collaborate With Cross-Functional Stakeholders.
In-Depth Knowledge Of The Beverage Industry, Including Market Trends, Consumer Behavior, And Competitive Landscape.
Experience In Data Analysis And Reporting, With The Ability To Use Data To Make Informed Decisions And Drive Business Growth.
Project Management
Social Media
Data Analysis
Marketing Strategy
E-Commerce
Content Creation
Brand management
Digital advertising
consumer insights
Cross-Functional Collaboration
Merchandising Tactics
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, B2B Digital Content & Merchandising in Atlanta, GA, USA is $103,000 - $147,000 per year. However, this can vary depending on factors such as experience, company size, and industry.
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The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
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