
Senior Director - Marketing and C&C Data, Tech and Capabilities
Welcome to The Coca-Cola Company, where we believe in creating moments of happiness and refreshing the world. We are currently seeking a highly experienced and dynamic Senior Director for our Marketing and Consumer & Commercial Data (C&C) team, focused on driving our technology and capabilities. As a global leader in the beverage industry, we are looking for a talented individual who can lead our efforts in leveraging data and technology to enhance our marketing strategies and drive business growth. If you have a passion for innovation, a deep understanding of consumer behavior and trends, and a proven track record of success in driving impactful marketing initiatives, we want to hear from you. Join us in shaping the future of our company and making a positive impact on the world.
- Lead the Marketing and Consumer & Commercial Data (C&C) team in developing and implementing innovative data-driven strategies to enhance our marketing efforts and drive business growth.
- Collaborate with cross-functional teams to identify and understand consumer behavior and trends, and leverage this knowledge to inform marketing strategies.
- Develop and maintain a deep understanding of the latest data and technology trends in the beverage industry, and utilize this knowledge to drive innovation within the company.
- Drive the development and implementation of data and technology capabilities that will enhance our marketing efforts and improve the overall customer experience.
- Develop and maintain relationships with key stakeholders, both internal and external, to ensure alignment and support for marketing initiatives.
- Monitor and analyze market trends and competitor activities to identify potential opportunities and threats, and adjust marketing strategies accordingly.
- Lead the development and execution of marketing campaigns and initiatives, ensuring they are data-driven and aligned with company goals.
- Oversee the budget for the Marketing and C&C team, ensuring efficient allocation of resources and delivering results within budgetary constraints.
- Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their full potential.
- Represent the company at industry events and conferences, staying up-to-date on the latest trends and best practices in data-driven marketing.
- Foster a culture of innovation and continuous improvement within the Marketing and C&C team, encouraging new ideas and approaches to drive business growth.
- Uphold the company's values and mission of creating happiness and refreshing the world in all aspects of the role.
Bachelor's Or Master's Degree In Marketing, Business, Or A Related Field.
Minimum Of 10 Years Of Experience In Marketing And Consumer And Customer Data Analytics.
Proven Track Record Of Successfully Leading And Implementing Data And Technology Initiatives In A Large Corporate Organization.
Strong Understanding Of The Consumer And Customer Landscape, With The Ability To Translate Data Insights Into Actionable Marketing Strategies.
Excellent Leadership Skills And Experience Managing A Team, With The Ability To Collaborate And Drive Cross-Functional Partnerships Within The Organization.
Strategic Planning
Project Management
Data Analysis
Market Research
Budget management
Digital Marketing
Brand management
Team Leadership
consumer insights
Campaign development
Cross-Functional Collaboration
Product
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director - Marketing and C&C Data, Tech and Capabilities in Gurugram, Haryana, India is between ₹ 2,000,000 and ₹ 3,500,000 per year. This can vary depending on the specific company, industry, and level of experience. Bonuses, incentives, and other benefits may also be included in the overall compensation package.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.

Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started
