Senior Director, Global Social and Emerging Platforms
Welcome to The Coca-Cola Company, where we strive to create refreshing experiences for our consumers around the globe. We are seeking a dynamic and innovative Senior Director to lead our Global Social and Emerging Platforms team. In this role, you will play a crucial role in shaping the brand's online presence and driving growth through emerging platforms. We are looking for a highly experienced leader with a strong background in social media strategy and a deep understanding of emerging technologies. If you are passionate about connecting with consumers and driving business results, we want you to join our team.
- Develop and implement a comprehensive social media strategy for The Coca-Cola Company that aligns with overall business objectives.
- Stay up-to-date on emerging technologies and platforms, and identify opportunities for the company to enhance its online presence.
- Lead a team of social media specialists to create and execute engaging content across various social media channels.
- Collaborate with cross-functional teams to ensure brand consistency and messaging across all online platforms.
- Analyze social media data and provide insights and recommendations for improvement and optimization.
- Develop and manage budgets for social media campaigns and initiatives.
- Oversee the creation of social media content calendars and ensure timely delivery of content.
- Monitor and respond to social media conversations and engage with consumers in a timely and effective manner.
- Work closely with external agencies and partners to execute social media campaigns and initiatives.
- Drive innovation and creativity within the social media team to continuously improve and evolve the brand's online presence.
- Provide regular reports and updates on social media performance to key stakeholders.
- Stay informed on industry trends and best practices, and incorporate them into social media strategies.
- Mentor and develop team members, providing guidance and support to help them achieve their full potential.
- Collaborate with global teams to ensure consistency and alignment of social media strategies and initiatives.
- Represent the company at industry events and conferences, showcasing our social media efforts and thought leadership.
Extensive Experience In Global Social Media Strategy And Management: The Ideal Candidate Should Have At Least 10 Years Of Experience In Developing And Executing Social Media Strategies On A Global Scale. They Should Also Have A Strong Understanding Of Various Social Media Platforms And Their Impact On Different Markets.
Proven Track Record Of Driving Growth And Engagement On Social Media: The Senior Director Should Have A Track Record Of Successfully Increasing Brand Awareness, Engagement, And Conversion Through Social Media Campaigns. They Should Also Be Able To Demonstrate Their Ability To Adapt Strategies Based On Market Trends And Consumer Behavior.
Deep Understanding Of Emerging Platforms And Trends: The Coca-Cola Company Is Always Looking To Stay Ahead Of The Curve When It Comes To Emerging Social Media Platforms And Trends. The Senior Director Should Have A Thorough Understanding Of These Platforms And Their Potential Impact On The Company's Global Presence.
Excellent Leadership And Communication Skills: As A Senior Leader, The Candidate Should Possess Strong Leadership Skills And Be Able To Effectively Communicate Their Vision And Strategies To Cross-Functional Teams. They Should Also Have The Ability To Build And Maintain Relationships With External Partners And Influencers.
Business Acumen And Strategic Thinking: The Senior Director Should Have A Strong Business Mindset And Be Able To Align Social Media Strategies With Overall Business Objectives. They Should Also Be Able To Analyze Data And Make Data-Driven Decisions To Continuously Improve And Optimize Social Media Performance.
Strategic Planning
Data Analysis
Crisis Management
Leadership
Content Creation
Digital Marketing
Social media management
brand awareness
Cross-Functional Collaboration
Trend Forecasting
Influencer Partnerships
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Global Social and Emerging Platforms in Atlanta, GA, USA is $150,000-$200,000 per year. This salary range can vary depending on the specific industry, company, and level of experience. Additionally, bonuses, benefits, and other forms of compensation may also factor into the overall salary package.
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The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
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