Route to Market Director
As a Route to Market Director at The Coca-Cola Company, you will have the opportunity to lead and implement strategic initiatives that drive growth and profitability for our beloved brand. We are seeking a highly motivated and experienced professional to oversee the development and execution of our route to market strategies, ensuring the efficient and effective delivery of our products to customers and consumers. This role requires a strong leader who can navigate complex market dynamics, collaborate with cross-functional teams, and drive results in a fast-paced environment. If you have a passion for driving business success and a proven track record of delivering results, we invite you to join our dynamic team and make a meaningful impact on the global beverage industry.
- Develop and implement comprehensive route to market strategies that align with the company's overall goals and objectives
- Lead a team responsible for executing route to market plans and initiatives
- Analyze market trends and customer insights to identify growth opportunities and optimize route to market strategies
- Collaborate with cross-functional teams such as sales, marketing, and supply chain to ensure alignment and execution of route to market plans
- Manage relationships with key stakeholders including customers, distributors, and other external partners
- Monitor and evaluate the performance of route to market activities, making necessary adjustments to drive growth and profitability
- Stay updated on industry trends, competitors, and market dynamics to inform route to market strategies
- Develop and manage route to market budgets, ensuring effective allocation of resources
- Communicate and present route to market strategies, plans, and results to senior leadership and other key stakeholders
- Foster a high-performance culture within the route to market team, providing guidance, coaching, and development opportunities for team members
- Ensure compliance with all company policies, procedures, and regulatory requirements related to route to market activities.
Bachelor's Degree In Business Administration, Marketing, Or Related Field
Minimum Of 10 Years Experience In Sales, Marketing, And/Or Distribution Management
Proven Track Record Of Developing And Implementing Successful Route To Market Strategies
Strong Leadership Skills, With Experience Managing A Team And Collaborating With Cross-Functional Departments
Knowledge And Understanding Of The Beverage Industry, Including Market Trends, Consumer Behavior, And Distribution Channels.
Supply Chain Management
Relationship Management
Customer segmentation
Market analysis
consumer insights
Trade Marketing
Sales Strategy
brand positioning
Distribution planning
Channel Optimization
Retail Execution
New
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
flexibility
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Route to Market Director in Atlanta, GA, USA is between $150,000 and $250,000. This range can vary depending on factors such as the size and industry of the company, the individual's level of experience, and additional benefits and bonuses.
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The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
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