Manager, Technical Consumer Research

Are you an experienced researcher with a passion for understanding consumer behavior? Do you have a knack for using data and insights to drive business decisions? If so, The Coca-Cola Company is looking for you to join our team as a Manager of Technical Consumer Research. In this role, you will lead a team of researchers to gather and analyze data to inform product development, marketing strategies, and overall consumer engagement. We are seeking a highly motivated and detail-oriented individual with excellent communication skills and a strong background in market research. If you are ready for a dynamic and rewarding career with one of the world's most iconic brands, apply now!

1. Lead and manage a team of researchers to conduct consumer behavior studies and market research.
2. Develop and implement research plans and strategies to gather data on consumer preferences and trends.
3. Utilize various research methodologies and techniques to analyze data and draw relevant insights.
4. Collaborate with cross-functional teams, including product development and marketing, to provide data-driven recommendations and insights.
5. Stay up-to-date with industry trends and advancements in research methods to continuously improve processes and methodologies.
6. Manage and maintain relationships with external research partners and vendors.
7. Communicate research findings and insights to key stakeholders in a clear and concise manner.
8. Monitor and track key performance indicators and metrics related to consumer behavior and research.
9. Present research findings and recommendations to senior leadership and provide guidance on decision-making.
10. Develop and maintain budgets for research projects and ensure cost-effective use of resources.
11. Mentor and train junior researchers to enhance their skills and capabilities.
12. Ensure compliance with ethical and legal standards in research practices.
13. Conduct ad-hoc research projects and support special initiatives as needed.
14. Represent the company at industry conferences and events related to consumer research.
15. Maintain a positive and productive work environment within the research team.

According to JobzMall, the average salary range for a Manager, Technical Consumer Research in Atlanta, GA, USA is $105,000 - $136,000 per year. This range can vary depending on the specific industry and company, as well as the individual's level of experience and education.

The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.