Director, Consumer Data Analytics and Insights
Welcome to The Coca-Cola Company, where we are constantly seeking innovative and driven individuals to join our team. We are currently looking for a Director of Consumer Data Analytics and Insights to lead our data-driven marketing efforts and provide valuable insights for our consumer base. As the Director, you will play a crucial role in driving business growth and enhancing consumer engagement through data analysis and strategic decision-making. We are looking for a candidate who is passionate about leveraging data to understand consumer behavior and drive business success. If you have a strong analytical mindset, a deep understanding of data analytics tools and techniques, and a proven track record of delivering impactful insights, we would love to hear from you.
- Develop and implement data-driven marketing strategies to drive business growth and enhance consumer engagement.
- Lead and manage a team of data analysts to ensure timely and accurate delivery of insights.
- Utilize various data analytics tools and techniques to analyze consumer behavior and provide actionable insights for decision-making.
- Collaborate with cross-functional teams including marketing, sales, and product development to identify opportunities for data-driven initiatives.
- Stay up-to-date with industry trends and best practices in data analytics to continuously improve and optimize processes.
- Oversee the collection, organization, and maintenance of consumer data, ensuring compliance with data privacy regulations.
- Develop and maintain relationships with external data vendors to access new data sources and enhance existing data sets.
- Present findings and recommendations to senior leadership and other stakeholders, effectively communicating complex data insights in a clear and concise manner.
- Continuously monitor and evaluate the effectiveness of data-driven marketing efforts and make recommendations for improvements.
- Foster a culture of data-driven decision-making within the organization by educating and training team members on data analysis and interpretation.
Strong Background In Consumer Data Analytics And Insights: The Ideal Candidate Should Possess A Deep Understanding Of Consumer Data Analytics And Insights, With At Least 7-10 Years Of Experience In A Similar Role. They Should Have A Track Record Of Using Data To Drive Business Decisions And Have A Strong Understanding Of Data Analysis Techniques And Tools.
Experience In The Consumer Goods Industry: The Director Of Consumer Data Analytics And Insights At The Coca-Cola Company Should Have A Strong Understanding Of The Consumer Goods Industry, Particularly In The Beverage Sector. They Should Be Familiar With Consumer Trends, Market Dynamics, And Competitive Landscape To Provide Valuable Insights For The Company.
Strategic Mindset: The Role Requires A Strategic Thinker Who Can Translate Data Insights Into Actionable Business Strategies. The Ideal Candidate Should Have Experience In Developing Consumer-Centric Strategies, Identifying Growth Opportunities, And Driving Business Results Through Data-Driven Decision Making.
Leadership And Team Management Skills: As A Director, The Candidate Will Be Responsible For Leading A Team Of Data Analysts And Insights Professionals. They Should Have Strong Leadership Skills, Be Able To Motivate And Mentor Team Members, And Foster A Collaborative And Inclusive Work Environment.
Strong Communication And Presentation Skills: The Director Will Be Responsible For Presenting Data Insights And Recommendations To Senior Leadership And Stakeholders. Therefore, Excellent Communication And Presentation Skills Are Essential For This Role. The Candidate Should Be Able To Simplify Complex Data And Present It In A Compelling And Easy-To-Understand Manner.
Data Analysis
Market Research
Data Visualization
Trend Analysis
Data Mining
Statistical modeling
Predictive analytics
Customer segmentation
consumer insights
Competitive intelligence
Data-Driven Decision Making
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Consumer Data Analytics and Insights in Atlanta, GA, USA is between $154,000 and $226,000 per year. However, this range can vary depending on the specific company, industry, and level of experience.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started