Digital eB2B Associate Product Manager

Welcome to The Coca-Cola Company! We are seeking a highly motivated and innovative individual to join our team as a Digital eB2B Associate Product Manager. In this role, you will have the opportunity to shape and drive the digital B2B product strategy for our iconic brand. We are looking for someone who is passionate about digital innovation and has a keen understanding of the B2B landscape. If you are a dynamic problem-solver with a strong business acumen and a desire to make a significant impact, we encourage you to apply. Join us and be a part of our mission to refresh the world and make a difference in the global marketplace.

1. Develop and implement digital B2B products and services that align with the overall company strategy and goals.
2. Conduct market research and analysis to identify opportunities for growth and improvement in the B2B digital space.
3. Collaborate with cross-functional teams, including sales, marketing, and IT, to understand business needs and deliver innovative solutions.
4. Develop and maintain relationships with key stakeholders, both internal and external, to ensure successful product launches and ongoing support.
5. Monitor and analyze product performance and make data-driven recommendations for enhancements and optimizations.
6. Keep up-to-date with industry trends and competitor activity to inform product development and positioning.
7. Define and prioritize product features and requirements, working closely with the development team to ensure timely and high-quality delivery.
8. Create and maintain product documentation, including user guides, marketing materials, and training materials.
9. Conduct training and support for sales and customer service teams to ensure a thorough understanding of the product and its benefits.
10. Drive product adoption and usage by developing and executing marketing and promotional strategies.
11. Manage product pricing and profitability, working closely with finance and sales teams to ensure revenue targets are met.
12. Identify and manage potential risks and issues related to the product, proactively seeking solutions to mitigate them.
13. Represent the company and the product at industry events, conferences, and meetings.
14. Continuously evaluate and improve the B2B product strategy, incorporating customer feedback and market trends.
15. Champion a customer-centric approach, ensuring the product meets the needs and expectations of our B2B customers.

According to JobzMall, the average salary range for a Digital eB2B Associate Product Manager in Atlanta, GA, USA is between $65,000 and $85,000 per year. This salary range can vary depending on factors such as experience, skills, and the specific company and industry the individual is working in.

The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.