Customer Marketing Manager
Develop, execute and analyze customer-specific marketing programs and/or extensions of national channel programs for specific regional customers in order to maximize customer and system value. Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively. Direct and execute consumer programs/activation projects including tracking budget, supervising third parties and agencies. Establish marketing program measurement metrics (e.g. volume lift, incidence lift, consumer awareness, participation rates, etc.) in order to accurately measure program success.
At least 5 years of relevant work experience
Ability to apply marketing strategies to sales management initiatives.
Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations)
Digital Marketing
Pricing strategy
Advertising Media Planning
Trade promotion
Category management
In-store consumer purchasing behavior
Communication
Process Improvement
Strategic Planning
Detail Oriented
Goal-Driven
According to JobzMall, the average salary range for a Customer Marketing Manager in 6445 Lemmon Ave, Dallas, TX 75209, USA is $47,741 to $90,835. This range depends on the experience, qualifications, and other factors of the candidate.
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The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia.
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