
Head of Channel Marketing – Investment Management
We are looking for an experienced, creative, and results-driven Head of Channel Marketing – Investment Management to join The Bank of New York Mellon's world-class team. In this role, you will be responsible for developing and executing sophisticated marketing strategies to build and maintain relationships with our investment management clients. You will lead a team to identify new opportunities, develop campaigns, and create market-leading content to drive engagement and results.The ideal candidate for this role will have a proven track record in developing and implementing successful channel marketing strategies, leading teams, and exceeding performance expectations. You must have an expert knowledge of the investment management industry and its regulatory environment, as well as a deep understanding of current and emerging digital marketing trends. We are looking for a leader who is enthusiastic, highly organized, and passionate about driving business growth.If you are a strategic, innovative, and detail-oriented professional with the right qualifications and experience, we would love to hear from you!
Responsibilities:
- Develop and execute sophisticated marketing strategies to build and maintain relationships with investment management clients.
- Lead a team to identify new opportunities, develop campaigns, and create market-leading content to drive engagement and results.
- Monitor performance metrics and adjust strategies as needed to maximize effectiveness.
- Stay up-to-date with the investment management industry and its regulatory environment, as well as current and emerging digital marketing trends.
- Develop and implement successful channel marketing strategies.
- Lead teams to exceed performance expectations.
- Ensure compliance with all applicable laws and regulations.
- Create and manage budgets.
- Analyze data and market trends to inform future marketing strategies.
- Monitor competitor activities and develop countermeasures.
Excellent Communication And Presentation Skills
Proven Track Record Of Success In Strategic Channel Marketing
Excellent Understanding Of The Investment Management Industry
Ability To Develop And Implement Effective Marketing Plans Across Multiple Channels
Knowledge Of Digital Marketing Best Practices And Tools
Highly Organized With The Ability To Manage Multiple Projects Simultaneously
Proven Ability To Work Independently And With Cross-Functional Teams
Bachelor's Degree In Marketing Or Related Field.
Financial Analysis
Project Management
Networking
Planning
Strategy
Communication
Market Research
Business Development
Forecasting
Negotiation
Leadership
Digital Marketing
Analytical Thinking
Branding
Relationship-Building
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Critical thinking
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Head of Channel Marketing – Investment Management in New York, NY, USA is $125,000 to $155,000 per year.
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The Bank of New York Mellon Corporation is an American worldwide banking and financial services holding company headquartered in New York City. Bank of New York was established in 1784. BNY Mellon was formed with the merger of The Bank of New York and the Mellon Financial Corporation.

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