Texas Instruments

Web Marketing Program - Digital Experience and Analytics

Texas Instruments

Dallas, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Hello there,Are you a digital marketing expert with a passion for creating impactful online experiences? Are you driven by data and analytics, constantly seeking ways to optimize and improve digital campaigns? If so, we have an exciting opportunity for you at Texas Instruments as a Web Marketing Program - Digital Experience and Analytics expert.In this role, you will have the opportunity to showcase your skills and expertise in crafting successful digital marketing strategies that drive business results. You will work closely with cross-functional teams to develop and execute digital campaigns, utilizing your analytical mindset to measure and analyze their effectiveness.To excel in this role, you should have a strong understanding of web marketing principles and be well-versed in various digital channels and platforms. We are looking for a creative thinker with a knack for problem-solving and a keen eye for detail.If you are ready to take on a challenging yet rewarding role in the world of digital marketing, we invite you to apply for our Web Marketing Program - Digital Experience and Analytics position at Texas Instruments. We look forward to hearing from you!

  1. Develop and execute successful digital marketing strategies that align with business objectives and drive results.
  2. Collaborate with cross-functional teams to create and implement digital campaigns across various platforms and channels.
  3. Utilize analytical tools and data to measure and analyze the effectiveness of digital campaigns, making data-driven decisions to optimize and improve performance.
  4. Stay up-to-date with industry trends and best practices in digital marketing, constantly seeking ways to innovate and improve our online presence.
  5. Create impactful online experiences that engage and resonate with our target audience, while maintaining the brand's identity and messaging.
  6. Monitor and report on key performance indicators (KPIs) for digital campaigns, providing insights and recommendations for future improvements.
  7. Work closely with the web development team to ensure the website is optimized for user experience and conversion.
  8. Conduct market research and competitive analysis to identify new opportunities and areas for growth in the digital space.
  9. Collaborate with our marketing and sales teams to align digital campaigns with overall marketing and sales strategies.
  10. Communicate and present digital marketing results and insights to key stakeholders, providing recommendations for future initiatives.
  11. Proactively identify and troubleshoot any issues or roadblocks in digital campaigns, taking prompt and effective action to resolve them.
  12. Continuously monitor and improve website content and user experience, ensuring it is aligned with digital marketing strategies and best practices.
Where is this job?
This job is located at Dallas, TX, USA
Job Qualifications
  • Experience With Web Analytics Tools: Candidates For This Position Should Have A Strong Understanding Of Web Analytics Tools Such As Google Analytics And Adobe Analytics. They Should Be Able To Use These Tools To Track Website Traffic, User Behavior, And Other Key Metrics To Inform Marketing Strategies And Decision-Making.

  • Proficiency In Digital Marketing Techniques: A Successful Candidate Should Have Experience With Various Digital Marketing Techniques, Such As Seo, Sem, Social Media Advertising, And Email Marketing. They Should Be Able To Develop And Implement Effective Digital Marketing Campaigns To Drive Website Traffic And Conversions.

  • Knowledge Of Ux And Design Principles: Since This Role Involves Optimizing The User Experience On The Company's Website, Candidates Should Have A Good Understanding Of Ux And Design Principles. They Should Be Able To Use This Knowledge To Make Data-Driven Decisions That Improve The Website's Overall User Experience.

  • Strong Analytical And Problem-Solving Skills: This Role Requires The Ability To Analyze Large Sets Of Data And Identify Trends And Insights. Candidates Should Have Strong Analytical And Problem-Solving Skills To Interpret And Make Sense Of This Data And Use It To Inform Marketing Strategies.

  • Familiarity With Web Development And Coding Languages: While This Position May Not Require Hands-On Coding, It Is Beneficial For Candidates To Have A Basic Understanding Of Web Development And Coding Languages Such As Html, Css, And Javascript. This Knowledge Can Help Them Work More Effectively With Developers And Make Website Updates As Needed.

Required Skills
  • Social Media

  • Data Analysis

  • E-Commerce

  • User Experience

  • Content Creation

  • Digital Marketing

  • SEO

  • Branding

  • Web analytics

  • Mobile Marketing

  • Email Marketing

  • Conversion optimization

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Multitasking

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Web Marketing Program - Digital Experience and Analytics in Dallas, TX, USA is between $55,000 and $85,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Some companies may offer higher salaries for more experienced candidates, while others may offer lower salaries for entry-level positions. It is also important to note that salaries may be influenced by factors such as education, certifications, and additional skills and qualifications.

Additional Information
Texas Instruments is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedSeptember 10th, 2024
Apply BeforeMay 22nd, 2025
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About Texas Instruments

Texas Instruments Incorporated is an American technology company that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globally.

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