
Digital Marketing Manager
Create standards, guidelines, and best practices to optimize how Teva leverages and executes SEO/SEM activities across the customer journey. Develop the channel strategy/tactical planning for web and search across the portfolio of sites, app & touchpoints, and provides input on strategy and direction of the brand. Partner with cross-functional teams to support web user experience, social, CRM, and other digital channels to drive high quality traffic to core site and landing pages. Ensure prioritization of technical development is aligned with strategy and delivered against requirements. Use data, customer and competitive insights, and industry best practices to identify opportunities to create innovative web capabilities and experiences. Explore and partner across the matrix on innovative solutions to drive advancements in search, and collaborates across the organization on key activities like planning, prioritizing, and implementation support.
Minimum of 5 years of experience in digital marketing required
Understanding of User Experience Concepts and A/B testing philosophy
Completion of Google Search Ads and Google Analytics Certifications is a plus
Strong quantitative, analytical, benchmarking, and statistical skills
Minimum of 4 years of combined experience in SEO and Paid Search strongly preferred
HTML
CSS
A/B testing
Google Adwords
SEMRush
Content development
MS Excel skills
Great time management
SEO optimization analysis
Digital marketing execution
Process Improvement
Driven and self-motivated
Prioritizing skills
Communication Skills
Adaptability
Detail oriented and highly organized
Motivational
Multi tasker
According to JobzMall, the average salary range for a Digital Marketing Manager in 400 Interpace Pkwy, Parsippany, NJ 07054, USA is $67,000 - $88,000 per year. This range may vary depending on the size of the company and the individual's experience level.
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Teva Pharmaceutical Industries Ltd., also known as Teva Pharmaceuticals, is an American Israeli pharmaceutical company with dual headquarters in Petah Tikva, Israel and Parsippany, New Jersey, U.S. Teva Pharmaceutical Industries Ltd. engages in the provision of pharmaceutical services. It operates through the following business divisions: Generic, Specialty Medicine, and Over-the-Counter (OTC).

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