Sr. Digital Marketing Manager

We’re looking for a motivated, experienced Sr. Digital Marketing Manager to join the team at T. Rowe Price. The ideal candidate will have a proven track record of driving digital marketing initiatives and translating digital strategies into actionable plans for success. This position requires a highly organized, creative, and results-oriented individual with excellent communication skills. The Sr. Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, overseeing web and other digital content, and collaborating with colleagues across the organization. The successful candidate must have a minimum of 5-7 years of digital marketing experience, as well as a Bachelor’s degree in a related field. Proven success with SEO/SEM, web analytics, and social media are essential for this role. Experience in the financial services industry is preferred but not required. If you have a passion for digital marketing, strong project management skills, and the ability to work collaboratively with a diverse team, we want to hear from you!

Responsibilities:

1. Develop and execute digital marketing strategies to meet organizational objectives.
2. Oversee web and other digital content to ensure accuracy and optimize for SEO/SEM.
3. Track and analyze website and digital marketing performance metrics.
4. Establish and cultivate relationships with internal and external stakeholders.
5. Implement and manage digital campaigns to drive engagement and lead generation.
6. Identify and develop opportunities to enhance the user experience.
7. Stay up to date on industry trends and best practices.
8. Collaborate with other departments to ensure cross-functional alignment.
9. Create, maintain, and optimize digital marketing budgets.
10. Monitor and manage digital media campaigns.

According to JobzMall, the average salary range for a Sr. Digital Marketing Manager in Owings Mills, MD, USA is $57,500 to $122,500. This range can vary depending on the experience and seniority of the individual, the size and industry of the company, and the specific requirements of the job.

T. Rowe Price Group, Inc. is an American publicly owned global investment management firm that offers funds, advisory services, account management, and retirement plans and services for individuals, institutions, and financial intermediaries.