T. Rowe Price

Head of Integrated Media, Planning & Strategy

T. Rowe Price
Baltimore, MD, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a strategic thinker with a passion for media planning and strategy? Do you have a proven track record of driving successful integrated media campaigns? If so, we have an exciting opportunity for you to join our team as the Head of Integrated Media, Planning & Strategy at T. Rowe Price. We are seeking a dynamic and experienced leader who can develop and execute innovative media strategies that align with our overall business goals. As a key member of our marketing team, you will have the opportunity to shape our brand's media presence and drive business growth. If you have the qualifications and drive to excel in this role, we invite you to apply and become a part of our forward-thinking organization.

  1. Develop and implement strategic media plans that align with the company's overall business objectives.
  2. Lead and manage a team of media planners and strategists to drive successful integrated media campaigns.
  3. Conduct thorough research and analysis to identify key target audiences and market trends.
  4. Collaborate with cross-functional teams, including creative, digital, and analytics, to ensure cohesive and effective campaigns.
  5. Stay up-to-date with industry trends, emerging media platforms, and new technologies to continuously innovate and improve media strategies.
  6. Manage media budgets and allocate resources effectively to maximize ROI.
  7. Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  8. Oversee the negotiation and management of media partnerships and vendor relationships.
  9. Develop and maintain strong relationships with media partners to stay ahead of industry trends and secure advantageous deals.
  10. Provide leadership, mentorship, and guidance to team members, fostering a positive and collaborative work environment.
  11. Stay informed of and comply with all industry regulations and guidelines.
  12. Contribute to the development of the company's overall marketing and branding strategy.
  13. Present media plans and results to senior management and stakeholders.
  14. Continuously evaluate and improve processes, tools, and resources to enhance the efficiency and effectiveness of the media planning and strategy function.
  15. Represent the company at industry events and conferences to network and stay informed of industry developments.
Where is this job?
This job is located at Baltimore, MD, USA
Job Qualifications

  • Extensive Experience In Media Planning And Strategy: The Ideal Candidate Should Have A Proven Track Record Of At Least 10 Years In Media Planning And Strategy, With A Deep Understanding Of Traditional And Digital Media Channels.

  • Strategic Thinking And Leadership Skills: The Head Of Integrated Media, Planning & Strategy Will Be Responsible For Overseeing A Team Of Media Planners And Strategists, And Should Possess Strong Leadership Skills To Guide And Motivate The Team Towards Achieving Business Goals.

  • Financial Acumen: As A Financial Services Firm, T. Rowe Price Values Candidates Who Have A Strong Understanding Of Financial Principles And Can Effectively Manage Budgets And Make Data-Driven Decisions.

  • Digital Marketing Expertise: In Today's Digital Age, It Is Essential For The Head Of Integrated Media, Planning & Strategy To Possess A Strong Understanding Of Digital Marketing Tactics And Trends, And Be Able To Develop And Execute Effective Digital Media Strategies.

  • Excellent Communication And Collaboration Skills: The Head Of Integrated Media, Planning & Strategy Will Work Closely With Various Teams Such As Marketing, Creative, And Analytics, And Should Be Able To Effectively Communicate And Collaborate With Them To Achieve Integrated Media Campaigns. Strong Presentation Skills Are Also A Must.

Required Skills

  • Data Analysis

  • Market Research

  • Budget management

  • Content Strategy

  • Media planning

  • Digital media

  • Campaign optimization

  • Strategic Thinking

  • Audience targeting

  • Performance

  • brand positioning

  • Cross-channel integration

Soft Skills

  • Communication

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Organization

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Head of Integrated Media, Planning & Strategy in Baltimore, MD, USA is between $120,000 and $170,000 per year. This range can vary depending on factors such as experience, company size, and industry.

Additional Information
T. Rowe Price is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedAugust 8th, 2024
Apply BeforeJune 9th, 2026
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About T. Rowe Price

T. Rowe Price Group, Inc. is an American publicly owned global investment management firm that offers funds, advisory services, account management, and retirement plans and services for individuals, institutions, and financial intermediaries.

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