T. Rowe Price

ETF Channel Marketing Director

T. Rowe Price

Baltimore, MD, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a strategic and innovative marketer with a passion for the financial industry? T. Rowe Price is seeking a highly motivated individual to join our team as the ETF Channel Marketing Director. In this role, you will lead our efforts to promote and position our ETF products to investors through various channels. We are looking for a dynamic individual who can drive results and contribute to the growth of our business. If you have a strong understanding of ETFs, a creative mindset, and a track record of successful marketing campaigns, we want to hear from you. Join us at T. Rowe Price and make an impact in the exciting world of ETFs.

  1. Develop and implement strategic marketing plans to promote T. Rowe Price's ETF products to investors through various channels.
  2. Conduct market research and analyze data to identify trends and opportunities within the ETF industry.
  3. Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
  4. Lead and manage a team of marketing professionals to execute campaigns and initiatives effectively.
  5. Create compelling marketing materials and messaging that effectively communicate the value and benefits of T. Rowe Price's ETF products.
  6. Monitor and report on the performance of marketing campaigns, making adjustments as needed to optimize results.
  7. Stay up-to-date on industry trends and competitor activities to inform marketing strategies and stay ahead of the curve.
  8. Build and maintain relationships with key stakeholders, including investors, financial advisors, and media outlets.
  9. Continuously evaluate and improve the effectiveness of marketing strategies and tactics.
  10. Drive innovation and creativity in marketing approaches to differentiate T. Rowe Price's ETF products in a competitive market.
  11. Collaborate with sales teams to develop and execute effective sales enablement tools and resources.
  12. Represent T. Rowe Price at industry events and conferences to promote the company's ETF products and thought leadership.
  13. Ensure compliance with all relevant regulations and guidelines in all marketing efforts.
  14. Act as a brand ambassador and advocate for T. Rowe Price's ETF products.
  15. Contribute to the overall growth and success of T. Rowe Price's ETF business through strategic marketing efforts.
Where is this job?
This job is located at Baltimore, MD, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Business, Or A Related Field.

  • Minimum Of 8-10 Years Experience In Marketing, Preferably In The Financial Services Industry.

  • Expertise In Etf Industry And Strong Understanding Of Market Trends And Competitive Landscape.

  • Proven Track Record Of Successful Channel Marketing Strategies And Campaigns.

  • Strong Leadership And Management Skills, With The Ability To Collaborate With Cross-Functional Teams And Drive Results.

Required Skills
  • Strategic Planning

  • Data Analysis

  • Budget management

  • Content Creation

  • Digital Marketing

  • Event Planning

  • Relationship Building

  • Brand management

  • Competitive analysis

  • Market analysis

  • Campaign development

  • Product positioning

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Empathy

Compensation

According to JobzMall, the average salary range for a ETF Channel Marketing Director in Baltimore, MD, USA is $128,000 to $187,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Additionally, other factors such as bonuses, benefits, and location can also affect the salary range. It is best to research the specific company and job posting for more accurate salary information.

Additional Information
T. Rowe Price is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedAugust 8th, 2024
Apply BeforeAugust 19th, 2025
This job posting is from a verified source. 
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About T. Rowe Price

T. Rowe Price Group, Inc. is an American publicly owned global investment management firm that offers funds, advisory services, account management, and retirement plans and services for individuals, institutions, and financial intermediaries.

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