
Performance Marketing Manager
Synovus is seeking an experienced Performance Marketing Manager to join our team. This key role will be responsible for the development and optimization of our digital marketing campaigns, driving lead generation and revenue growth.The ideal candidate for this position will have a solid understanding of performance-based marketing, with experience in running campaigns from start to finish across multiple channels, including paid search, display, and social media. Creativity, excellent communication skills, and strong analytical abilities are essential for success in this role.We are looking for a motivated, results-driven individual who is passionate about digital marketing and ready to take on this challenging and rewarding opportunity. If you are excited by the idea of joining a dynamic and growing organization, we invite you to apply.
Responsibilities:
- Develop and implement effective performance-based marketing campaigns across multiple digital channels, including paid search, display, and social media.
- Monitor and optimize campaigns to ensure maximum efficiency and ROI.
- Analyze data and generate insights that inform and shape strategy.
- Develop creative strategies to increase lead generation and revenue growth.
- Collaborate with internal stakeholders to ensure alignment with company goals and objectives.
- Keep up with industry best practices and identify opportunities for improvement.
- Monitor and report on performance metrics and campaign results.
- Manage budget and allocate resources to maximize efficiency.
Strong Analytical Skills
Excellent Communication Skills
Experience With Digital Marketing Channels
Ability To Develop And Execute Marketing Campaigns
Understanding Of Customer Segmentation And Targeting
Experience With Analytics Platforms Such As Google Analytics
Knowledge Of Marketing Automation Tools
Familiarity With Online Advertising Platforms Such As Google Ads And Facebook Ads
Advertising
Networking
Communication
Forecasting
Negotiation
A/B testing
Tracking
Reporting
Optimization
Analytics
Collaboration
Data-driven
budgets
Campaigns
Strategies
Communication
Emotional Intelligence
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability
According to JobzMall, the average salary range for a Performance Marketing Manager in Atlanta, GA, USA is between $55,000 and $80,000. The salary range varies depending on a number of factors, such as experience, qualifications, and industry.
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The Synovus Financial Corporation, formerly the Columbus Bank and Trust Company, is a financial services company with approximately $45 billion in assets based in Columbus, Georgia.

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