Performance Marketing Manager

At Synovus, we’re looking for an experienced Performance Marketing Manager to join our team and help us drive growth and impact business results. As a Performance Marketing Manager, you’ll take ownership of our marketing campaigns and be responsible for developing, executing, and optimizing performance marketing strategies.We’re looking for a passionate, motivated, and detail-oriented individual with experience in digital marketing, analytics, optimization, and web development. You should have a proven track record of success in developing, managing, and optimizing campaigns as well as a deep understanding of digital marketing channels and tools.You’ll need to be an excellent communicator, with the ability to collaborate across departments and with external vendors. You should be comfortable working independently and have the capacity to work under tight deadlines in a fast-paced environment. If you’re a creative, innovative thinker with a knack for analytics, we’d love to hear from you!

Responsibilities:

1. Develop, execute, and optimize performance marketing strategies.
2. Manage and optimize marketing campaigns.
3. Monitor and analyze performance metrics and customer data to inform campaign optimization.
4. Manage external vendors and collaborate across departments.
5. Develop and maintain web assets.
6. Stay up to date with digital marketing trends and apply best practices.
7. Establish and maintain relationships with key stakeholders.
8. Manage budget and track spending.
9. Prepare and present reports on campaign performance.
10. Troubleshoot technical issues with web development and digital marketing tools.

According to JobzMall, the average salary range for a Performance Marketing Manager in Atlanta, GA, USA is $52,600 - $81,000. This salary range may fluctuate depending on the individual's experience, qualifications, and the company they are working for.

The Synovus Financial Corporation, formerly the Columbus Bank and Trust Company, is a financial services company with approximately $45 billion in assets based in Columbus, Georgia.