Senior Media Analyst
Are you a skilled media analyst with a passion for using data to drive strategic decisions? Do you have experience working with government agencies and a deep understanding of the media landscape in the State of New York? If so, we have an exciting opportunity for you to join our team as a Senior Media Analyst. In this role, you will play a critical role in shaping the state's media strategy and informing key communications initiatives. We are seeking a highly motivated individual with a strong analytical mindset and a proven track record of success in media analysis. Join us in our mission to make a positive impact on the people of New York.
- Conduct thorough and insightful analysis of media coverage, trends, and audience engagement to inform strategic decision-making
- Develop and implement media strategies and tactics to support key communications initiatives
- Build and maintain relationships with government agencies and key media stakeholders in New York State
- Monitor and track media coverage of relevant issues and topics, providing regular updates and insights to the team
- Utilize data and metrics to evaluate the effectiveness of media campaigns and make recommendations for improvement
- Collaborate with cross-functional teams to ensure alignment and integration of media strategies with overall communications goals
- Stay informed of industry developments and changes in the media landscape, providing insights and recommendations for adjustments to media strategies
- Prepare and present reports and presentations on media analysis findings and recommendations to internal and external stakeholders
- Mentor and guide junior media analysts, providing support and guidance to help them grow in their roles
- Represent the organization at media events and conferences, networking and building relationships with key players in the media industry.
Bachelor's Or Master's Degree In Marketing, Communications, Journalism, Or A Related Field.
Minimum Of 5 Years Experience In Media Analysis, Preferably In A Government Or Public Sector Setting.
Proficient In Using Media Monitoring And Analysis Tools Such As Meltwater, Cision, Or Google Analytics.
Strong Analytical Skills With The Ability To Interpret Data And Provide Meaningful Insights And Recommendations.
Excellent Communication Skills, Both Written And Verbal, With The Ability To Present Complex Information To Various Stakeholders.
Strategic Planning
Data Analysis
Market Research
Crisis Management
Content Creation
Public Relations
Social media management
Brand management
Competitive analysis
Media monitoring
Trend Forecasting
Campaign
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Media Analyst in Albany, NY, USA is $55,000 to $75,000 per year. This can vary depending on the specific company, years of experience, and education level of the individual. Additionally, factors such as job responsibilities, performance, and bonuses can also impact the salary range for this position.
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New York is a state in the northeastern U.S., known for New York City and towering Niagara Falls. NYC’s island of Manhattan is home to the Empire State Building, Times Square and Central Park. The Brooklyn Bridge connects Manhattan with the borough of Brooklyn. The iconic Statue of Liberty stands in New York Harbor. To the east, Long Island has beaches, the Montauk Lighthouse, the ritzy Hamptons and Fire Island.
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