Digital Analyst - Digital Analytics & Insights
Responsible for measuring and communicating advertising performance, including designing, developing, implementing, analyzing, and reporting metrics related to media and advertising (including but not limited to Digital media, Email, TV media, etc.) for the purposes of driving fundraising. The role will also measure and analyze impact to business goals, including revenue, reach, and engagement metrics, to inform business strategy and media optimizations. This role will partner closely with Media teams, Experience teams and Audience strategy teams to analyze performance and to communicate business impact, business risks and business opportunity.
Experience building data queries in SQL a plus.
Must have experience with web analytic tools of Adobe Analytics or Google Analytics, and experience working with visualization tools
Experience analyzing and developing insights for digital media and experience metrics, including measurement of audience reach
Sql
Google Analytics
Tableau
Adobe Analytics
Time Management Skills
User engagement skills
Process Improvement
Verbal communication
written communication
Flexibility/Adaptability
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a Digital Analyst - Digital Analytics & Insights in 262 N Danny Thomas Blvd, Memphis, TN 38105, USA is $54,000 - $87,000 per year. The salary range may depend on several factors, including the analyst's education, experience, location, and employer.
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