Sprouts Farmers Market

Senior CRM Specialist, Lifecycle Marketing

Sprouts Farmers Market
Phoenix, AZ, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Sprouts Farmers Market is seeking a highly skilled and experienced Senior CRM Specialist to join our dynamic team. As the Senior CRM Specialist, you will play a crucial role in developing and executing lifecycle marketing strategies to drive customer retention and growth. We are looking for a results-driven individual who is passionate about utilizing data and technology to enhance the customer experience. If you have a strong background in CRM and a proven track record of success in lifecycle marketing, we want you on our team!

  1. Develop and execute lifecycle marketing strategies to drive customer retention and growth.
  2. Utilize data and technology to enhance the customer experience.
  3. Analyze customer data and behavior to identify trends and opportunities for improvement.
  4. Create and implement targeted campaigns and promotions to increase customer engagement and loyalty.
  5. Collaborate with cross-functional teams to ensure consistent messaging and branding across all customer touchpoints.
  6. Monitor and track the performance of CRM initiatives and provide regular reports to management.
  7. Stay up-to-date with industry trends and best practices in CRM and customer lifecycle marketing.
  8. Identify and implement new tools and technologies to improve CRM processes and increase efficiency.
  9. Train and mentor junior CRM team members.
  10. Collaborate with IT and other departments to ensure CRM systems are functioning properly and data is accurate.
  11. Work with external vendors and partners to optimize CRM capabilities and integrations.
  12. Create and maintain customer segmentation and targeting strategies.
  13. Develop and manage A/B testing plans to optimize campaign performance.
  14. Conduct market research and analysis to inform and guide CRM strategies.
  15. Ensure all CRM initiatives comply with relevant laws and regulations.
Where is this job?
This job is located at Phoenix, AZ, USA
Job Qualifications

  • Extensive Experience In Crm And Lifecycle Marketing Strategies: A Senior Crm Specialist Should Have A Strong Background In Developing And Implementing Successful Crm And Lifecycle Marketing Strategies, With A Proven Track Record Of Driving Customer Engagement And Retention.

  • Proficiency In Crm Software And Tools: The Ideal Candidate Should Have A Deep Understanding And Hands-On Experience With Various Crm Software And Tools, Such As Salesforce, Hubspot, Or Marketo. They Should Be Able To Leverage These Tools To Effectively Manage Customer Data And Execute Targeted Campaigns.

  • Strong Analytical Skills: A Senior Crm Specialist Should Possess Strong Analytical Skills To Track And Measure The Success Of Crm Initiatives. They Should Be Adept At Using Data To Identify Trends, Insights, And Opportunities For Improving The Effectiveness Of Campaigns.

  • Excellent Communication And Collaboration Skills: As A Senior-Level Role, The Candidate Should Have Excellent Communication And Collaboration Skills To Work Closely With Cross-Functional Teams, Including Marketing, Sales, And It. They Should Also Be Able To Effectively Communicate Insights And Recommendations To Stakeholders At All Levels.

  • Knowledge Of Industry Best Practices And Trends: The Ideal Candidate Should Be Familiar With The Latest Trends And Best Practices In Crm And Lifecycle Marketing. They Should Continuously Stay Updated On Industry Developments To Drive Innovation And Maintain A Competitive Edge For The Organization.

Required Skills

  • Data Analysis

  • Lead Generation

  • Campaign Management

  • CRM Systems

  • A/B testing

  • Email Marketing

  • Customer segmentation

  • Customer journey mapping

  • Loyalty Programs

  • Retention Strategies

  • Personalization Tactics

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior CRM Specialist, Lifecycle Marketing in Phoenix, AZ, USA is between $75,000 and $110,000 per year. This can vary depending on the specific company, experience level, and job responsibilities.

Additional Information
Sprouts Farmers Market is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedSeptember 9th, 2024
Apply BeforeJune 21st, 2025
This job posting is from a verified source. 
Reposted
See an issue with this job? Report it to us

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

Upload
About Sprouts Farmers Market

Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona, USA. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, natural body care and household items. Sprouts employs more than 32,000 team members and operates more than 340 stores in 23 states.

Frequently asked questions
More Jobs From Sprouts Farmers Market

View All Sprouts Farmers Market jobs

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started