Public Relations Coordinator, Skechers Performance

Are you a dynamic and creative individual with a passion for crafting compelling narratives and building strong relationships? Do you thrive in a fast-paced and collaborative environment? If so, then we have an exciting opportunity for you! Skechers USA is seeking a dedicated Public Relations Coordinator to join our Skechers Performance team. In this role, you will be responsible for developing and executing strategic PR plans to enhance the brand's image and drive business growth. If you have a strong background in public relations and a proven track record of success, we want to hear from you. Join us at Skechers USA and be a part of shaping the future of our brand.

1. Develop and execute strategic PR plans to enhance the brand's image and drive business growth.
2. Craft compelling and creative narratives that align with the brand's messaging and goals.
3. Build and maintain strong relationships with media outlets, influencers, and other key stakeholders.
4. Monitor and analyze media coverage to identify opportunities for brand exposure and reputation management.
5. Collaborate with cross-functional teams to identify and leverage PR opportunities across various channels and platforms.
6. Create press materials, including press releases, media pitches, and media kits.
7. Coordinate and manage media events, including press conferences, product launches, and media tours.
8. Serve as a spokesperson for the brand, effectively communicating key messages and representing the brand's values.
9. Stay up-to-date with industry trends and news to identify potential opportunities and challenges.
10. Assist in crisis management and develop strategies to mitigate any potential negative publicity.
11. Measure and report on the success of PR campaigns and initiatives.
12. Cultivate and maintain positive relationships with internal stakeholders, including executives, marketing, and product teams.
13. Manage and track PR budgets and expenses.
14. Stay informed about competitors' PR strategies and activities.
15. Represent the brand at industry events, conferences, and trade shows.

According to JobzMall, the average salary range for a Public Relations Coordinator, Skechers Performance in Manhattan Beach, CA 90266, USA is $50,000-$65,000 per year. This can vary depending on factors such as experience, education, and specific job responsibilities.

Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.