Manager, Marketing

Scholastic is looking for an experienced, dynamic, and creative Manager of Marketing to join our team. We are searching for a passionate individual with a proven track record of success in developing and leading marketing campaigns for a wide variety of products and services. The ideal candidate for this role will be a strategic thinker with excellent problem-solving skills and a strong understanding of the marketing landscape. A successful Manager of Marketing will demonstrate strong organizational and communication skills, with the ability to manage and prioritize multiple projects at once.Required Qualifications:• Bachelor’s degree in Marketing, Business, or a related field• 5+ years of experience in marketing, product management, or a related field• Proven success in developing and executing marketing strategies• Excellent written and verbal communication skills• Strong project management, organizational, and problem-solving skills• Knowledge of the latest digital marketing technologies, trends, and best practices• Ability to work independently and as part of a team

Responsibilities:

1. Create and implement effective marketing plans and strategies to promote the company's products and services.
2. Analyze market trends and customer needs to develop targeted campaigns.
3. Manage digital marketing activities, including SEO, PPC, and social media campaigns.
4. Monitor marketing performance and develop strategies to optimize results.
5. Develop content and materials for marketing campaigns and initiatives.
6. Collaborate with internal teams to ensure successful execution of marketing plans.
7. Ensure brand consistency and adherence to company guidelines.
8. Analyze customer data and develop customer segmentation strategies.
9. Stay up to date with the latest digital marketing technologies and trends.
10. Monitor competitor activities and adjust strategies accordingly.

According to JobzMall, the average salary range for a Manager, Marketing in New York, NY, USA is between $78,000 and $125,000. This range is based on data from the Bureau of Labor Statistics and other sources.

Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and educational institutions.