Tagging & Web Analytics Expert

Welcome to Sanofi, a global pharmaceutical company dedicated to improving the health and well-being of individuals worldwide. We are seeking a highly skilled Tagging & Web Analytics Expert to join our team and play a critical role in optimizing our digital strategy and enhancing our online presence.As a Tagging & Web Analytics Expert, you will be responsible for implementing and maintaining tracking tags, conducting data analysis, and providing insights to drive business decisions. Your expertise will be instrumental in improving the user experience, increasing website traffic, and measuring the success of our digital campaigns.To excel in this role, you should have a strong understanding of web analytics tools and techniques, along with a passion for data-driven decision making. Additionally, you should possess excellent communication skills, attention to detail, and the ability to work collaboratively in a fast-paced environment.If you are looking for a challenging and rewarding opportunity to make a meaningful impact in the healthcare industry, we invite you to apply for our Tagging & Web Analytics Expert position at Sanofi.

1. Implement and maintain tracking tags to ensure accurate and consistent data collection across all digital platforms.
2. Conduct data analysis to identify trends, patterns, and insights that will inform digital strategy and website optimization.
3. Collaborate with cross-functional teams to define and track key performance indicators (KPIs) for digital campaigns and initiatives.
4. Develop and maintain reports and dashboards to communicate performance metrics and insights to stakeholders.
5. Utilize web analytics tools such as Google Analytics, Adobe Analytics, and Tag Management Systems to track and measure website traffic and user behavior.
6. Stay up-to-date with industry trends and best practices in web analytics and share recommendations for optimization and improvement.
7. Troubleshoot and resolve any issues related to tagging and data collection, ensuring data integrity and accuracy.
8. Make data-driven recommendations to enhance the user experience and increase website conversions.
9. Collaborate with other digital team members to develop and execute A/B and multivariate testing strategies.
10. Train and educate team members on web analytics tools and techniques to encourage data-driven decision making across the organization.
11. Continuously monitor and report on the effectiveness of digital campaigns and initiatives, providing recommendations for improvement.
12. Work closely with the marketing team to develop tagging strategies for new campaigns and initiatives.
13. Proactively identify opportunities for optimization and improvement within the digital landscape.
14. Communicate regularly with stakeholders to provide updates on web analytics data and insights, and offer recommendations for future strategies.
15. Adhere to data privacy and security policies and procedures to ensure the protection of confidential information.

According to JobzMall, the average salary range for a Tagging & Web Analytics Expert in Hyderabad, Telangana, India is between ₹5,00,000 - ₹10,00,000 per year. Factors such as years of experience, specific skills and industry can impact the salary range. Salaries may also vary based on the size and type of company the expert works for.

Sanofi SA is a French multinational pharmaceutical company headquartered in Paris, France, the world's fifth-largest by prescription sales. Building a More Equitable Future through Inclusive Clinical Trials · Rethinking the science of COPD · Grassroots Manufacturing Solutions for a Healthier Planet.