Director, US Advertising and Promotion

Welcome to Sanofi, one of the world's leading pharmaceutical companies, where we are dedicated to improving the lives of patients and making a difference in the healthcare industry. We are currently seeking a dynamic and experienced Director of US Advertising and Promotion to join our team and drive the success of our advertising and promotional strategies in the United States. As the Director, you will play a crucial role in shaping the image of our products and ensuring compliance with regulatory standards. If you have a passion for marketing and a deep understanding of the pharmaceutical industry, we invite you to apply for this exciting opportunity.

1. Develop and implement innovative advertising and promotional strategies to effectively market our products in the US market.
2. Collaborate with cross-functional teams to ensure alignment with brand objectives and corporate messaging.
3. Stay updated on industry trends, market dynamics, and regulatory guidelines to inform advertising and promotional strategies.
4. Conduct market research and analysis to identify target audience and tailor marketing efforts accordingly.
5. Oversee the creation of advertising materials, ensuring they are accurate, impactful, and compliant with regulations.
6. Monitor and track the performance of advertising campaigns and make necessary adjustments to optimize results.
7. Manage advertising and promotional budgets, ensuring cost-effective spending and timely reporting.
8. Build and maintain relationships with key stakeholders, including regulatory bodies, advertising agencies, and media outlets.
9. Collaborate with legal and compliance teams to ensure all advertising and promotional materials meet regulatory requirements.
10. Train and mentor team members to ensure a high level of expertise in advertising and promotional strategies.
11. Provide regular updates and reports to senior management on advertising and promotional activities and their impact on brand performance.
12. Stay updated on competitor activities and adjust strategies accordingly to maintain competitive advantage.
13. Represent the company at industry events and conferences to promote our products and brand.
14. Work with cross-functional teams to develop crisis communication plans and handle any issues related to advertising and promotions.
15. Continuously evaluate and improve advertising and promotional processes to ensure efficiency and effectiveness.

According to JobzMall, the average salary range for a Director, US Advertising and Promotion in Cambridge, MA, USA is $148,000 - $202,000 per year. This may vary depending on factors such as the size and industry of the company, the candidate's level of experience and skills, and the current job market conditions.

Sanofi SA is a French multinational pharmaceutical company headquartered in Paris, France, the world's fifth-largest by prescription sales. Building a More Equitable Future through Inclusive Clinical Trials · Rethinking the science of COPD · Grassroots Manufacturing Solutions for a Healthier Planet.