Associate Director, HCP Digital Marketing, Respiratory

At Sanofi, we are committed to improving the lives of patients with respiratory conditions by providing innovative treatment options and exceptional care. As the Associate Director, HCP Digital Marketing, you will play a crucial role in driving the success of our respiratory portfolio through strategic and impactful digital marketing initiatives. We are seeking a talented and results-driven individual with a strong background in healthcare marketing and a passion for leveraging digital tools to reach and engage healthcare professionals. If you are a dynamic leader who thrives in a fast-paced, collaborative environment and has a deep understanding of the evolving digital landscape, we want to hear from you. Join us in making a positive impact on the healthcare industry and in the lives of patients worldwide.

1. Develop and implement innovative and impactful digital marketing strategies and campaigns to drive awareness and adoption of our respiratory products among healthcare professionals.
2. Collaborate with cross-functional teams including brand marketing, medical affairs, and sales to ensure alignment and integration of digital initiatives with overall brand strategy.
3. Utilize data and analytics to track and measure the effectiveness of digital campaigns and make data-driven recommendations for optimization.
4. Stay current on digital marketing trends and best practices in the healthcare industry to continuously improve and enhance our digital marketing efforts.
5. Manage and oversee the digital marketing budget, ensuring efficient and effective use of resources to drive maximum ROI.
6. Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support for their professional development.
7. Build and maintain strong relationships with key stakeholders, including healthcare professionals, agencies, and vendors, to drive collaboration and alignment in digital marketing efforts.
8. Ensure compliance with all regulatory and legal guidelines in all digital marketing materials and initiatives.
9. Work closely with global teams to ensure consistency and alignment of digital marketing strategies and initiatives.
10. Represent Sanofi at industry conferences and events to stay current on trends and network with key stakeholders.
11. Identify and pursue opportunities for digital innovation and optimization within the respiratory portfolio.
12. Act as a subject matter expert on digital marketing within the respiratory space, providing insights and recommendations to inform brand strategy and decision-making.
13. Communicate regularly with senior leadership to provide updates on digital marketing initiatives, results, and recommendations.
14. Foster a culture of innovation, collaboration, and continuous improvement within the digital marketing team and across the organization.
15. Uphold Sanofi's commitment to improving the lives of patients by ensuring all digital marketing initiatives are patient-centric and aligned with the company's values and mission.

According to JobzMall, the average salary range for a Associate Director, HCP Digital Marketing, Respiratory in Cambridge, MA, USA is $140,000 to $180,000 per year. However, this can vary depending on the specific company, years of experience, and other factors. Additionally, bonuses, benefits, and other compensation packages may also be included in the total salary.

Sanofi SA is a French multinational pharmaceutical company headquartered in Paris, France, the world's fifth-largest by prescription sales. Building a More Equitable Future through Inclusive Clinical Trials · Rethinking the science of COPD · Grassroots Manufacturing Solutions for a Healthier Planet.