Director Category Marketing

Combine marketing thought leadership, an understanding of our capabilities and objectives and strategic direction to support key categories across Sally Beauty. Work with consumer insights, analytics, cross-functional teams, key corporate and divisional stakeholders to clearly highlight opportunities and challenges within the key categories. Improve ROI from segment marketing activities by defining quantitative metrics to measure and optimize all areas of the function. Own marketing strategy and briefing for internal and agency partners creative development, media campaigns, retail merchandising and digital/social media presence. Ensures that project/department milestones/goals are met and adhering to approved budgets. Lead the innovation to market process through cross functional team. Define objectives, strategy, rationale and KPIs for all promotions. Ensure on-time, on budget and seamless rollouts to stores.

According to JobzMall, the average salary range for a Director Category Marketing in 3001 Colorado Blvd, Denton, TX 76210, USA is approximately $130,000 - $160,000 per year. The salary range is dependent on factors such as the company, the industry, the location, the individual's experience and education level, and the job duties.

Sally Beauty Holdings, Inc. is an American international specialty retailer and distributor of professional beauty supplies.