
Director - Digital Marketing
You will be part of the CMO and CDO organization and will be responsible for supporting the digital strategies to drive RL’s leadership in digital marketing. Evaluate digital channels and present comprehensive POVs which include but are not limited to market size and growth rate, industry structure, business model evolution, consumer segmentation and brand participation. Engage with external business and industry experts to learn and influence digital strategies, remaining forward thinking about opportunities and risks in the broader industry. Measure ROI & KPI’s across all digital efforts in partnership with the Insights team. Identify, structure and present external partnership opportunities that outline the path to short, mid and long-term value creation. Prepare and present strategy documents, quarterly business reviews, and executive-level presentations. Identify, structure and present external partnership opportunities that outline the path to short, mid and long-term value creation.
8+ years of experience in brand and direct response digital marketing
Demonstrated experience with implementing digital & marketing initiatives that will scale to support the requirements of a growing organization
Passion for fashion, lifestyle and beauty brands
Success in building cross-group, cross-functional relationships
Time Management
Analytical skills
Relationship building skills
Digital marketing performance metrics
Process Improvement
Results-oriented
Attention to detail
Communication Skills
Multi-tasker
According to JobzMall, the average salary range for a Director - Digital Marketing in 650 Madison Ave, New York, NY 10022, USA is $128,879 - $175,000.
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Ralph Lauren Corporation is an American corporation producing mid-range to luxury fashion products. They are known for the clothing, marketing and distribution of products in four categories: apparel, home, accessories, and fragrances.

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