Senior Director, Entertainment & Influencer Marketing
Are you a seasoned marketing professional with a passion for the entertainment industry and a knack for identifying and leveraging influential voices? Do you have a proven track record of driving successful campaigns and partnerships in the fast-paced world of fashion and retail? If so, PVH Corp is seeking a dynamic and strategic Senior Director of Entertainment & Influencer Marketing to join our team. In this role, you will play a vital role in shaping and executing our brand's marketing strategy by collaborating with top talent and driving meaningful engagements with our target audience. This is an exciting opportunity for a creative and results-driven leader to make a significant impact on the growth and success of our global fashion company.
- Develop and execute a comprehensive entertainment and influencer marketing strategy for PVH Corp, encompassing all brands and regions.
- Identify and build relationships with key influencers, celebrities, and industry figures to promote and enhance the brand's image and reach.
- Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that leverage influencer and celebrity partnerships.
- Monitor industry trends and stay up-to-date on emerging influencers and new media platforms, constantly seeking out new opportunities for brand collaborations.
- Negotiate and manage contracts and partnerships with influencers, ensuring alignment with brand values and objectives.
- Develop and manage budgets for influencer marketing initiatives, continuously tracking and reporting on ROI.
- Work closely with PR and social media teams to align influencer and celebrity partnerships with overall brand messaging and campaigns.
- Develop and maintain relationships with agents, managers, and other industry professionals to secure high-profile partnerships and collaborations.
- Analyze and report on the success of influencer and celebrity partnerships, providing recommendations for future strategies.
- Act as a brand ambassador and representative at industry events, building and maintaining relationships with key influencers and industry professionals.
- Mentor and manage a team of junior marketing professionals to support the execution of influencer and entertainment marketing initiatives.
- Collaborate with internal and external stakeholders to ensure all influencer and celebrity partnerships align with the brand's values and mission.
- Stay informed on legal and ethical guidelines for influencer and celebrity partnerships, ensuring compliance in all initiatives.
- Continuously evaluate and improve upon the impact and effectiveness of influencer and celebrity marketing initiatives.
Extensive Experience In Entertainment And Influencer Marketing: The Ideal Candidate Should Have At Least 8-10 Years Of Experience In The Entertainment And Influencer Marketing Industry, With A Proven Track Record Of Successful Campaigns And Partnerships.
Strong Network And Relationships With Key Players In The Industry: The Senior Director Should Have A Wide Network Of Contacts In The Entertainment And Influencer World, Including Talent Agencies, Managers, Publicists, And Influencers Themselves.
Strategic Thinking And Leadership Skills: As A Senior Role, The Candidate Should Possess Strong Strategic Thinking Abilities And The Ability To Lead A Team Effectively. They Should Also Have Experience In Developing And Executing Successful Marketing Strategies.
Excellent Communication And Negotiation Skills: The Senior Director Will Be Responsible For Negotiating Partnerships And Deals With High-Profile Celebrities And Influencers. Therefore, They Should Have Excellent Communication Skills And The Ability To Negotiate Effectively.
In-Depth Knowledge Of The Fashion And Retail Industry: Pvh Corp Is A Global Fashion And Retail Company, So The Ideal Candidate Should Have A Thorough Understanding Of The Industry, Including Current Trends, Consumer Behavior, And Competition. Experience In The Fashion Or Retail Industry Is A Plus.
Strategic Planning
Project Management
Budget management
Event Planning
Relationship Building
Brand management
Market analysis
Campaign development
Creative Thinking
Influencer Partnerships
Social Media Expertise
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Entertainment & Influencer Marketing in New York, NY, USA is between $132,000 and $200,000 per year. This range may vary depending on factors such as experience, industry, and company size. Additionally, bonuses and other forms of compensation may also impact the overall salary range.
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PVH is one of the most admired fashion and lifestyle companies in the world. PVH's brand portfolio includes the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brands.
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