
Paid Media Specialist, Linga
Are you a results-driven Paid Media Specialist looking for a new opportunity? Look no further than PNC Financial Services! We are seeking a talented individual to join our team as a Linga Paid Media Specialist. In this role, you will be responsible for creating and optimizing paid media campaigns for our Linga brand, helping drive engagement and revenue. The ideal candidate will have a strong understanding of paid media strategies, excellent analytical skills, and a passion for driving measurable results. If this sounds like you, read on to learn more about this exciting opportunity at PNC Financial Services.
- Develop and implement effective paid media strategies for the Linga brand.
- Monitor and analyze performance data to continuously optimize campaigns and drive maximum return on investment.
- Collaborate with cross-functional teams, including marketing, creative, and analytics, to align on campaign objectives and messaging.
- Stay up-to-date with industry trends and best practices to ensure the most effective and innovative strategies are being utilized.
- Manage and allocate budget effectively to meet campaign goals and objectives.
- Utilize various paid media platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to reach target audiences and drive engagement.
- Conduct keyword research and ad copy testing to optimize performance and drive quality traffic.
- Track and report on key performance indicators, providing insights and recommendations for future campaigns.
- Stay compliant with industry regulations and standards.
- Collaborate with external vendors and agencies as needed.
- Act as a subject matter expert on paid media, providing guidance and support to team members and stakeholders.
- Continuously monitor and identify opportunities to improve campaign performance and implement new strategies.
- Proactively identify and troubleshoot any issues or roadblocks in campaign execution.
- Adhere to brand guidelines and ensure consistency across all paid media campaigns.
- Drive revenue and ROI through effective paid media campaigns and strategies.
Bachelor's Degree In Marketing, Advertising, Or A Related Field.
Minimum Of 3 Years Of Experience In Digital Advertising, Preferably With A Focus On Paid Media.
Strong Understanding Of Digital Advertising Platforms And Tools, Such As Google Ads, Facebook Ads, And Linkedin Ads.
Proven Track Record Of Managing Successful Paid Media Campaigns And Achieving Roi Targets.
Excellent Analytical Skills And Ability To Interpret Data To Inform Campaign Optimizations And Recommendations.
Google Analytics
Data Analysis
Market Research
Campaign Management
A/B testing
Digital Marketing
Social media management
Ad copywriting
performance tracking
Advertising Strategy
Budget Optimization
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Paid Media Specialist, Linga in Naples, FL, USA is $50,000 to $70,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry the specialist is working in.
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PNC Financial Services Group, Inc. is an American bank holding company and financial services corporation based in Pittsburgh, Pennsylvania. Its banking subsidiary, PNC Bank, operates in 19 states and the District of Columbia with 2,459 branches and 9,051 ATMs.

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