Marketing Specialist - Direct Marketing Operations & Execution

Are you a results-driven marketing professional with a strong background in direct marketing operations and execution? Are you looking for an exciting opportunity to showcase your skills and make a significant impact in the financial services industry? If so, PNC Financial Services is seeking a Marketing Specialist to join our dynamic team. As a member of our Marketing Operations team, you will have the opportunity to develop and execute direct marketing campaigns that drive customer acquisition and engagement. We are looking for a highly motivated individual with a proven track record of success in developing and implementing direct marketing strategies. If you thrive in a fast-paced, collaborative environment and have a passion for delivering exceptional results, we want to hear from you!

1. Develop and execute strategic direct marketing campaigns to drive customer acquisition and engagement.
2. Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and creative assets.
3. Utilize data and analytics to inform campaign segmentation, targeting, and optimization.
4. Manage end-to-end campaign execution, including timeline management, budget tracking, and vendor management.
5. Monitor and analyze campaign performance, providing insights and recommendations for improvement.
6. Stay abreast of industry trends and best practices in direct marketing to continuously enhance campaign effectiveness.
7. Work closely with Compliance and Legal teams to ensure all marketing materials are compliant with regulations and company policies.
8. Develop and maintain relationships with external partners, such as agencies and vendors, to support campaign execution.
9. Collaborate with product and sales teams to align marketing strategies with business goals.
10. Communicate campaign updates and results to stakeholders, including senior leadership.
11. Proactively identify opportunities for process improvement and implement solutions to increase efficiency and effectiveness.
12. Mentor and train junior team members to support their professional growth and development.
13. Represent the company at industry events and conferences, showcasing our marketing capabilities and successes.

According to JobzMall, the average salary range for a Marketing Specialist - Direct Marketing Operations & Execution in Cleveland, OH, USA is $45,000 - $65,000 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry one is working in.

PNC Financial Services Group, Inc. is an American bank holding company and financial services corporation based in Pittsburgh, Pennsylvania. Its banking subsidiary, PNC Bank, operates in 19 states and the District of Columbia with 2,459 branches and 9,051 ATMs.