Marketing Automation Manager

As the Marketing Automation Manager, you are an experienced user of Sales Force Marketing Automation for developing and executing email marketing campaigns that drive leads and nurture existing relationships. Create, execute, and optimize marketing automation programs and lead nurturing campaigns inclusive of email and forms. Elevate and lead our email marketing A/B testing program. Uncover opportunities to optimize email conversion and engagement. Own and oversee email subscriber base management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc. Evolve our marketing automation into an omni-channel multi-touch program. Assess email marketing current state and define a marketing orchestration strategy to include additional automated touchpoints to our campaign journeys leveraging additional channels (web, social, SMS, etc.).

According to JobzMall, the average salary range for a Marketing Automation Manager in 350 Jordan Rd, Troy, NY 12180, USA is between $45,000 and $90,000. This is based on data from salary surveys and job postings from employers in the area. The exact salary depends on a variety of factors including experience, qualifications, and the size and type of company.

Pitney Bowes is a global technology company most known for its postage meters and other mailing equipment and services, and with recent expansions, into global e-commerce, software, and other technologies.