
Brand Activation Specialist
Are you a creative and dynamic individual with a passion for driving brand awareness and engagement? Do you thrive in a fast-paced, ever-evolving environment? Look no further! Philip Morris International is seeking a talented Brand Activation Specialist to join our team and help us elevate our brand presence globally. As a member of our marketing team, you will play a crucial role in developing and executing innovative strategies to connect with consumers and enhance brand loyalty. We are looking for someone with a strong background in brand activation, a keen eye for market trends, and a drive to constantly push the boundaries of traditional marketing. If you are ready to take on a challenging and rewarding role with a global leader in the tobacco industry, apply now!
- Develop and implement brand activation strategies to increase brand awareness and engagement on a global scale.
- Conduct market research to identify consumer trends and insights, and use these findings to inform brand activation initiatives.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and alignment.
- Create and manage budgets for brand activation initiatives, ensuring efficient and effective use of resources.
- Stay up-to-date on industry trends and competitive landscape to inform and adjust brand activation strategies.
- Plan and execute brand activation events and experiences, both in-person and online, to engage with consumers and enhance brand loyalty.
- Monitor and analyze the effectiveness of brand activation campaigns and make recommendations for improvement.
- Develop relationships with external partners and influencers to amplify brand messaging and reach new audiences.
- Use data and analytics to measure and report on the success of brand activation efforts.
- Continuously push the boundaries of traditional marketing by exploring new and innovative approaches to brand activation.
- Stay compliant with all relevant laws, regulations, and company policies.
- Represent the brand and company values in a professional and positive manner at all times.
- Collaborate with global counterparts to share best practices and drive consistency in brand activation efforts.
- Mentor and train junior team members to develop their skills and contribute to the success of brand activation initiatives.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3 Years Experience In Brand Activation, Preferably In The Tobacco Or Consumer Goods Industry.
Strong Understanding Of Consumer Behavior And Market Trends.
Proven Track Record Of Developing And Executing Successful Brand Activation Campaigns.
Excellent Communication And Project Management Skills, With The Ability To Collaborate With Cross-Functional Teams.
Project Management
Data Analysis
Marketing Strategy
Event Planning
Social media management
Creative Thinking
Consumer engagement
brand awareness
Campaign execution
brand positioning
Brand Storytelling
Influ
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Brand Activation Specialist in Madrid, Spain is between €30,000 and €40,000 per year. However, this can vary depending on the specific company, job responsibilities, and level of experience. It is also important to note that salaries may be higher in larger and more established companies.
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Philip Morris International Inc. is a Swiss-domiciled multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries.

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