US Comirnaty Adult Omnichannel Marketing Lead

Are you a passionate and driven marketing professional with a strong background in omnichannel strategies? Do you have experience in the pharmaceutical industry and a desire to make a positive impact on the lives of adults in the US? If so, we have an exciting opportunity for you to join our team at Pfizer as the US Comirnaty Adult Omnichannel Marketing Lead.As the leader of our adult marketing efforts for Comirnaty, the COVID-19 vaccine, you will play a crucial role in reaching and engaging with our target audience through various channels. You will collaborate with cross-functional teams to develop and implement innovative marketing strategies that drive awareness, education, and adoption of Comirnaty among adults in the US.To excel in this role, you will need to have a proven track record of success in developing and executing omnichannel campaigns, a deep understanding of the US healthcare landscape, and a strong understanding of the adult consumer mindset. If you are a creative thinker, a strategic planner, and a collaborative team player, we encourage you to apply for this dynamic and impactful position at Pfizer.

Responsibilities:

1. Develop and implement omnichannel marketing strategies for Comirnaty, the COVID-19 vaccine, targeting the adult population in the US.
2. Collaborate with cross-functional teams including sales, medical, and market research to develop and execute marketing plans.
3. Conduct market research and analyze data to identify key insights and opportunities for the brand.
4. Develop and manage the marketing budget for Comirnaty adult campaigns.
5. Monitor and track the effectiveness of marketing initiatives and adjust strategies as needed to achieve objectives.
6. Develop and maintain relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and media partners.
7. Ensure compliance with all regulatory and legal requirements in all marketing efforts.
8. Stay informed on industry trends, competitive landscape and recommend adjustments to marketing strategies as needed.
9. Collaborate with the global marketing team to align on global strategies and adapt them to the US market.
10. Serve as an expert on the adult consumer mindset and use this knowledge to inform marketing strategies.
11. Lead and mentor a team of marketing professionals and provide guidance and support to ensure the team's success.
12. Participate in professional development opportunities to stay up-to-date on marketing best practices and industry trends.

According to JobzMall, the average salary range for a US Comirnaty Adult Omnichannel Marketing Lead in New York, NY, USA is $130,000 - $160,000 per year. However, salaries can vary depending on the specific company, level of experience, and other factors.

Pfizer Inc. is an American multinational pharmaceutical corporation headquartered in New York City, with its research headquarters in Groton, Connecticut. It is one of the world's largest pharmaceutical companies.