Marketing Manager - Innovation & Renovation

Welcome to Perdue Farms, a leading provider of premium poultry products in the United States. We are seeking a dynamic and creative Marketing Manager to join our team and drive innovation and renovation in our marketing strategies. As our Marketing Manager - Innovation & Renovation, you will play a critical role in developing and executing innovative marketing campaigns that will elevate our brand and drive business growth. If you are a strategic thinker with a passion for driving change and have a proven track record of success in marketing, we encourage you to apply and become a part of our dynamic team.

1. Develop and implement innovative marketing strategies to elevate the Perdue Farms brand and drive business growth.
2. Conduct market research and analysis to identify trends and consumer preferences, and use this information to inform marketing strategies.
3. Collaborate with cross-functional teams to identify and capitalize on opportunities for product innovation and renovation.
4. Create and manage marketing budgets, ensuring cost-effective and efficient use of resources.
5. Utilize various marketing channels, including digital, print, and social media, to reach target audiences and drive brand awareness.
6. Monitor and track the success of marketing campaigns, providing regular reports and insights to the leadership team.
7. Stay up-to-date with industry trends and best practices, continuously identifying new opportunities for growth and improvement.
8. Develop and maintain relationships with external partners, such as advertising agencies and media outlets, to ensure effective execution of marketing strategies.
9. Lead and manage a team of marketing professionals, providing guidance, support, and performance evaluations.
10. Collaborate with sales teams to align marketing strategies with sales goals and objectives.
11. Ensure all marketing materials and communications adhere to company brand standards and guidelines.
12. Represent Perdue Farms at industry events and conferences, promoting the company's products and services.
13. Proactively identify and address any potential challenges or roadblocks to the success of marketing initiatives.
14. Foster a culture of innovation and creativity within the marketing team, encouraging new ideas and approaches.
15. Continuously evaluate and adjust marketing strategies based on market trends, consumer feedback, and business goals.

According to JobzMall, the average salary range for a Marketing Manager - Innovation & Renovation in Salisbury, MD, USA is $60,000 - $100,000 per year. This may vary depending on the specific company, industry, and level of experience. Some companies may also offer additional benefits and bonuses.

Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland.