Director of Consumer Insights

Salisbury, MD, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Welcome to Perdue Farms! We are a leading food and agriculture company committed to providing high-quality, wholesome products to our consumers. As our company continues to grow and evolve, we are seeking a Director of Consumer Insights to join our team. In this role, you will be responsible for leading the development and implementation of consumer insights strategies and initiatives to drive business growth and enhance the overall consumer experience. We are looking for a strategic and innovative individual who is passionate about understanding consumer behavior and leveraging insights to inform business decisions. If you have a strong background in consumer research and analytics, along with exceptional leadership skills, we invite you to apply for this exciting opportunity.

Develop and implement consumer insights strategies and initiatives to drive business growth and enhance the overall consumer experience.
Lead and manage a team of consumer insights professionals, providing guidance and direction to ensure the delivery of high-quality and actionable insights.
Conduct in-depth consumer research and analysis to identify trends, preferences, and behaviors that can inform business decisions.
Utilize various research methodologies and tools to gather and interpret consumer data, including surveys, focus groups, and market trends.
Collaborate with cross-functional teams including marketing, product development, and sales to identify consumer needs and develop targeted strategies to meet those needs.
Stay up-to-date on industry trends and best practices in consumer insights to continuously improve and enhance the company's approach.
Present insights and recommendations to senior leadership and other stakeholders to inform business decisions and drive growth.
Develop and maintain relationships with external research partners to access additional consumer data and insights.
Manage and allocate budget and resources for consumer insights initiatives.
Uphold the company's mission and values, ensuring that all consumer insights initiatives align with our commitment to providing high-quality, wholesome products to our consumers.

Where is this job?

This job is located at Salisbury, MD, USA

Job Qualifications

Extensive Experience In Market Research: The Director Of Consumer Insights At Perdue Farms Must Have A Strong Background In Market Research, Including Designing And Conducting Surveys, Analyzing Data, And Synthesizing Insights To Inform Decision-Making.
Knowledge Of Consumer Behavior And Trends: This Role Requires A Deep Understanding Of Consumer Behavior And Trends In The Food Industry, Including Awareness Of Emerging Market Opportunities And Competitive Landscape.
Strategic Thinking And Problem-Solving Skills: The Director Of Consumer Insights Must Be Able To Think Strategically And Use Data To Identify Opportunities For Growth And Address Challenges Within The Company's Consumer Base.
Excellent Communication And Presentation Abilities: As A Key Liaison Between The Consumer Insights Team And Other Departments, The Director Must Possess Excellent Communication And Presentation Skills To Effectively Convey Insights And Recommendations To Stakeholders At All Levels.
Leadership And Team Management Experience: Perdue Farms Is Seeking A Candidate With Proven Experience In Leading And Managing A Team Of Consumer Insights Professionals, Fostering A Collaborative And Innovative Work Environment.

Required Skills

Strategic Planning
Data Analysis
Marketing Strategy
Market Research
Customer segmentation
Consumer behavior
Competitive analysis
Brand Development
Customer Insights
Product innovation
Trend Forecasting
Consumer Trends

Soft Skills

Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Director of Consumer Insights in Salisbury, MD, USA is $128,000 to $185,000 per year. This may vary depending on the size and industry of the company, as well as the individual's experience and qualifications.

Additional Information

Perdue Farms is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedDecember 29th, 2023

Apply BeforeJuly 20th, 2025

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