Sr. Digital Marketing Analyst

We’re looking for an experienced and motivated individual to join our team as a Sr. Digital Marketing Analyst at PepsiCo. In this role, you’ll have the opportunity to leverage your expertise in the digital marketing space to develop and implement innovative strategies and tactics to drive our digital marketing initiatives. The successful candidate will have a strong understanding of the digital marketing landscape and an ability to identify new opportunities and capitalize on them.This is a unique opportunity to join one of the world’s leading beverage companies and take a leading role in developing and executing digital marketing initiatives. You’ll have the opportunity to collaborate with various departments to ensure our digital marketing efforts are on-brand, targeted, and effective.To be successful in this role, you’ll need a bachelor’s degree in marketing, digital marketing, business administration, or a related field; four to seven years of digital marketing experience; and experience with web analytics tools and digital marketing platforms. You should also have excellent problem-solving, communication, and organizational skills, and the ability to manage multiple projects at once. Above all, you should be a creative thinker with a passion for developing innovative digital marketing strategies.If you’re looking for a rewarding opportunity to take a leading role in driving PepsiCo’s digital marketing initiatives, then we want to hear from you!

Responsibilities:

1. Develop and implement innovative digital marketing strategies and tactics to drive PepsiCo's digital marketing initiatives.
2. Collaborate with various departments to ensure digital marketing efforts are on-brand, targeted, and effective.
3. Utilize web analytics tools and digital marketing platforms to identify new opportunities and capitalize on them.
4. Provide creative solutions to complex problems and devise innovative digital marketing strategies.
5. Manage multiple projects simultaneously while ensuring accuracy and efficiency.
6. Monitor, measure, and report on the performance of digital marketing initiatives.
7. Stay up to date on industry trends and changes to ensure digital marketing initiatives are up to date.

According to JobzMall, the average salary range for a Sr. Digital Marketing Analyst in Plano, TX, USA is $65,000 to $105,000 per year. This salary range may vary depending on the skills and experience of the individual, level of responsibility, education, and other factors.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.