SodaStream: Global Brand Manager

Welcome to the exciting world of SodaStream, the leading sparkling water brand within the PepsiCo family! We are currently seeking a highly motivated and dynamic Global Brand Manager to join our team. As the Global Brand Manager, you will play a pivotal role in driving the growth and success of our beloved brand on a global scale. This is an incredible opportunity to utilize your creative and strategic skills to shape the future of SodaStream. If you have a passion for innovation, a keen eye for market trends, and a knack for building strong partnerships, we want to hear from you! Join us and be a part of our mission to make the world a better and more sustainable place, one sparkling sip at a time.

1. Develop and implement global brand strategies that align with the overall company objectives and drive growth for the SodaStream brand.
2. Conduct market research and analysis to identify key trends and consumer insights, and use this information to inform brand strategy and positioning.
3. Collaborate with cross-functional teams including marketing, sales, and product development to develop and execute integrated marketing plans that support the brand's growth objectives.
4. Create and manage the brand's annual marketing budget, ensuring cost-effective and impactful use of resources.
5. Work closely with regional marketing teams to adapt global brand strategies and campaigns to local markets, taking into consideration cultural nuances and consumer preferences.
6. Develop and maintain relationships with key partners and stakeholders, including PepsiCo teams, agencies, and suppliers, to drive successful execution of brand initiatives.
7. Monitor and analyze brand performance and market trends, and make recommendations for adjustments to strategy as needed.
8. Lead the development of new product launches and brand extensions, from concept to execution, ensuring consistency with brand positioning and messaging.
9. Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all touchpoints.
10. Stay up-to-date on industry and competitive trends, and proactively identify opportunities for growth and innovation for the brand.
11. Cultivate a high-performing team by providing coaching, development, and leadership to direct reports.
12. Champion the brand's mission and values, and ensure all brand activities align with and support these principles.
13. Act as a brand ambassador and spokesperson, representing the brand at events, conferences, and media interviews.
14. Continuously evaluate and improve brand processes and procedures to increase efficiency and effectiveness.
15. Embrace and promote a culture of sustainability within the brand, aligning with the company's mission to make the world a better and more sustainable place.

According to JobzMall, the average salary range for a SodaStream: Global Brand Manager in Kefar Sava, Israel is approximately $80,000 to $120,000 per year. However, this may vary based on factors such as experience, qualifications, and the specific company hiring for the position.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.