Social Strategist

Are you a creative and driven individual with a passion for social media and brand strategy? Do you love staying up-to-date on the latest social trends and finding innovative ways to engage with audiences? Then we have the perfect opportunity for you! PepsiCo is seeking a dynamic Social Strategist to join our team and help us elevate our brand presence across various social media platforms. As a Social Strategist, you will play a crucial role in developing and executing strategic social campaigns that align with PepsiCo's overall marketing objectives. Join us in shaping the future of our iconic brand and make a meaningful impact in the world of social media.

1. Develop and execute social media strategies that align with PepsiCo's overall marketing objectives.
2. Stay up-to-date on the latest social media trends and identify opportunities to incorporate them into brand strategy.
3. Create and manage engaging content for various social media platforms.
4. Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.
5. Collaborate with cross-functional teams, including marketing, creative, and PR, to ensure cohesive brand messaging and strategy.
6. Act as a brand ambassador, maintaining a strong understanding of PepsiCo's brand voice and values.
7. Identify and cultivate relationships with influencers and other social media partners to expand brand reach and engagement.
8. Develop and manage social media budgets and work within allocated resources.
9. Proactively identify potential social media crises and develop strategies to address them.
10. Continuously research and identify new social media platforms and tools to enhance PepsiCo's social media presence.
11. Stay current on industry best practices and incorporate them into social media strategy.
12. Provide regular updates and reports on social media performance to key stakeholders.
13. Collaborate with legal and compliance teams to ensure all social media content adheres to brand guidelines and industry regulations.
14. Train and mentor junior team members on social media strategies and best practices.
15. Embody PepsiCo's values and culture while representing the brand on social media channels.

According to JobzMall, the average salary range for a Social Strategist in Chicago, IL, USA is $50,000 - $80,000 per year. This can vary depending on the specific company, level of experience, and skills of the individual. Some companies may offer additional benefits such as bonuses, stock options, and health insurance. It is important to research specific job listings and company offers to determine a more accurate salary range.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.