Shopper Marketing Associates Manager

Welcome to PepsiCo – a global leader in the food and beverage industry! We are currently seeking a dynamic and driven individual to join our team as a Shopper Marketing Associates Manager. In this role, you will have the opportunity to collaborate with cross-functional teams, develop strategic plans, and drive shopper marketing initiatives for our iconic brands. If you have a passion for consumer insights, a creative mindset, and a proven track record of success in shopper marketing, we want to hear from you! Join us and be a part of our mission to bring joy and refreshment to consumers around the world.

1. Develop and implement strategic shopper marketing plans for PepsiCo's iconic brands.
2. Collaborate with cross-functional teams to ensure alignment and execution of shopper marketing initiatives.
3. Conduct thorough consumer insights research to inform shopper marketing strategies.
4. Monitor and analyze market trends, competitive landscape, and shopper behavior to identify opportunities for growth.
5. Create and manage budgets for shopper marketing initiatives.
6. Oversee the execution of shopper marketing campaigns, ensuring they are delivered on time, within budget, and meet objectives.
7. Evaluate the effectiveness of shopper marketing initiatives and make recommendations for improvements.
8. Develop and maintain strong relationships with key stakeholders, including sales teams, retailers, and external agencies.
9. Stay up-to-date on industry best practices and innovations in shopper marketing.
10. Drive a culture of creativity and innovation within the team, constantly seeking new and impactful ways to connect with shoppers.
11. Provide guidance and support to junior team members, fostering their growth and development.
12. Represent PepsiCo and our brands at industry events and conferences.
13. Ensure compliance with all company policies and procedures, as well as legal and ethical standards.
14. Continuously strive to enhance the consumer experience and drive brand loyalty through shopper marketing efforts.
15. Embody the values and mission of PepsiCo, promoting a positive and inclusive work culture.

According to JobzMall, the average salary range for a Shopper Marketing Associates Manager in Plano, TX, USA is between $68,000 - $98,000 per year. However, this can vary depending on the specific company, experience level, and other factors.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.