Shopper Insights Sr. Analyst

Are you a data-driven and analytical individual with a passion for consumer behavior? Do you have the ability to translate insights into actionable business strategies? Look no further, as PepsiCo is seeking a highly skilled and motivated Shopper Insights Sr. Analyst to join our dynamic team. As a global leader in the food and beverage industry, PepsiCo is dedicated to understanding our customers and delivering exceptional products. We are searching for a candidate who can use their expertise to help shape our consumer-focused approach. Join us in our mission to create a more sustainable and enjoyable future for all.

1. Conduct consumer research and analyze data to identify key insights and trends in consumer behavior.
2. Translate insights into actionable business strategies to drive sales and increase customer satisfaction.
3. Collaborate with cross-functional teams to develop and implement effective shopper marketing plans.
4. Utilize various research methods, including surveys, focus groups, and data analysis, to gather and interpret consumer insights.
5. Develop and maintain a deep understanding of PepsiCo's product portfolio, target audience, and industry trends.
6. Monitor and track market trends, competitor activities, and consumer preferences to identify potential business opportunities.
7. Present findings and recommendations to senior leadership and stakeholders.
8. Develop and maintain relationships with external research agencies to ensure access to the latest market insights.
9. Continuously monitor and evaluate the effectiveness of shopper marketing strategies and make recommendations for improvement.
10. Stay updated on the latest advancements in data analysis and consumer research techniques to enhance the effectiveness of shopper insights.
11. Collaborate with sales and marketing teams to develop and execute promotional campaigns that align with consumer insights.
12. Contribute to the development of annual budget and forecasts for shopper insights activities.
13. Train and mentor junior analysts in data analysis and research techniques.
14. Ensure compliance with all relevant laws, regulations, and company policies related to consumer data privacy and protection.
15. Support the overall mission of PepsiCo to create a more sustainable and enjoyable future for all consumers.

According to JobzMall, the average salary range for a Shopper Insights Sr. Analyst in Chicago, IL, USA is between $70,000 and $90,000 per year. This can vary depending on the specific company, industry, experience level, and other factors. Some companies may also offer bonuses and benefits in addition to the base salary.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.