
Senior Manager, Consumer Data Strategy
Are you passionate about leveraging consumer data to drive business growth and develop innovative strategies? Do you have a proven track record of successfully leading and executing data-driven initiatives? PepsiCo is seeking a highly experienced and skilled Senior Manager to join our team as we continue to elevate our consumer data strategy. As the Senior Manager of Consumer Data Strategy, you will play a critical role in shaping our data strategy and driving insights that will directly impact business decisions. We are looking for a dynamic and strategic leader who is motivated by a fast-paced and ever-evolving industry. If this sounds like you, we encourage you to apply and join our team at PepsiCo.
- Develop and implement data-driven strategies to drive business growth for PepsiCo.
- Lead and execute data-driven initiatives to enhance the company's consumer data strategy.
- Utilize consumer data to identify trends, patterns, and insights that can be translated into actionable business decisions.
- Collaborate with cross-functional teams to gather and analyze data from various sources, including market research, sales data, and consumer behavior data.
- Continuously monitor and evaluate the effectiveness of the company's data strategy and make recommendations for improvement.
- Stay up-to-date on industry trends and best practices in consumer data analysis and provide insights and recommendations to senior leadership.
- Manage and mentor a team of data analysts, providing guidance and support to help them deliver high-quality work.
- Develop and maintain relationships with external data providers and vendors to ensure access to the most relevant and accurate data.
- Oversee the data governance process to ensure compliance with data privacy regulations and company policies.
- Present data-driven insights and recommendations to senior leadership and stakeholders in a clear and concise manner.
- Collaborate with IT teams to ensure the proper infrastructure and tools are in place to support the company's consumer data strategy.
- Identify and implement new technologies and tools to improve data collection, analysis, and reporting processes.
- Participate in industry conferences and events to stay informed about the latest advancements in consumer data and data analytics.
- Act as a subject matter expert on consumer data and provide guidance and support to other teams within the company.
- Continuously assess and improve the data strategy to ensure it aligns with the company's goals and objectives.
Extensive Experience In Data Strategy: The Ideal Candidate Should Have At Least 8-10 Years Of Experience In Developing And Implementing Data Strategies For Consumer Goods Companies. They Should Have A Deep Understanding Of Data Analytics, Data Management, And Data Governance.
Strong Leadership Skills: As A Senior Manager, This Individual Will Be Responsible For Leading A Team Of Data Analysts And Strategists. They Should Possess Excellent Leadership Skills, Including The Ability To Motivate And Mentor Team Members, And Foster A Collaborative And Inclusive Work Environment.
Business Acumen: The Role Of A Senior Manager In Consumer Data Strategy Goes Beyond Technical Skills. The Candidate Should Have A Strong Understanding Of The Consumer Goods Industry, Including Market Trends, Customer Behavior, And Competitive Landscape. This Will Enable Them To Develop Data Strategies That Align With Business Goals And Drive Growth.
Strategic Thinking: The Candidate Should Have A Proven Track Record Of Developing And Executing Data Strategies That Deliver Measurable Results. They Should Possess Strong Analytical Skills And The Ability To Think Strategically, Identifying Opportunities For Leveraging Consumer Data To Drive Business Outcomes.
Communication And Stakeholder Management: As A Senior Manager, This Individual Will Be Required To Communicate Complex Data Strategies And Insights To Senior Leadership And Cross-Functional Teams. They Should Have Excellent Communication Skills And The Ability To Build Relationships With Key Stakeholders Across The Organization To Drive Data Strategy Adoption And Implementation.
Strategic Planning
Project Management
Business Intelligence
Data Analysis
Market Research
Data Visualization
Customer segmentation
Data governance
consumer insights
performance tracking
Cross-Functional Collaboration
Data
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, Consumer Data Strategy in New York, NY, USA is between $130,000 and $200,000 per year. This range can vary depending on factors such as the size and industry of the company, level of experience, and specific job responsibilities. Senior managers with extensive experience and in high-demand industries may be able to earn higher salaries within this range.
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PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.

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