Manager - Shopper Analytics

Are you passionate about using data and insights to drive business decisions? Do you thrive in a fast-paced environment and have a proven track record of leading successful teams? If so, we have an exciting opportunity for you to join PepsiCo as our Manager of Shopper Analytics. In this role, you will be responsible for leveraging shopper insights and analytics to support the development of strategic initiatives and drive growth for our brands. As a leader, you will work closely with cross-functional teams to identify key opportunities and provide actionable recommendations to drive category and brand growth. Join us and make an impact on the future of our business! To excel in this role, you must have a strong background in analytics, a passion for consumer behavior, and the ability to effectively communicate and collaborate with stakeholders at all levels.

1. Develop and implement a strategic vision for shopper analytics within PepsiCo, aligned with company goals and objectives.
2. Lead a team of analysts to gather, analyze, and interpret shopper data to identify key insights and trends.
3. Collaborate with cross-functional teams including marketing, sales, and category management to develop strategies and initiatives based on shopper insights.
4. Utilize data and insights to support decision-making and drive business growth for PepsiCo brands.
5. Monitor and track key performance indicators related to shopper behavior and provide regular updates to senior management.
6. Stay up-to-date on industry trends and best practices in shopper analytics, and integrate them into the company's strategies and processes.
7. Develop and maintain relationships with external partners and vendors to access additional data and insights.
8. Lead the development and implementation of shopper research studies to support business objectives.
9. Communicate complex data and insights in a clear and concise manner to stakeholders at all levels of the organization.
10. Mentor and develop team members by providing guidance, training, and support to foster growth and success.
11. Manage budgets and resources effectively to achieve desired results.
12. Ensure compliance with all relevant laws, regulations, and company policies related to data privacy and security.

According to JobzMall, the average salary range for a Manager - Shopper Analytics in Hyderabad, Telangana, India is between ₹1,500,000 and ₹2,500,000 per year. This may vary depending on the specific company, industry, and level of experience.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.