We are looking for an enthusiastic Intern to join us at PepsiCo in the Shopper Insights department. This is an exciting opportunity for someone with a passion for understanding consumer behavior and the ability to think creatively to develop new strategies.The successful candidate will have excellent analytical skills as well as a strong knowledge of market research techniques. They will be able to work independently, with a focus on achieving results, while also collaborating effectively with other team members. We are looking for a person with a positive attitude and the ability to communicate effectively.In this role, you will be responsible for identifying and interpreting shopper trends, developing new insights, and creating a range of marketing materials to support our sales team. We expect you to be an organized, detail-oriented individual with excellent problem-solving skills.Qualifications• Bachelor’s degree in Marketing, Business, Economics, or a related field• Strong research and analytical skills• Excellent organizational, communication, and interpersonal skills• Ability to work independently and as part of a team• Proficiency in Microsoft Office, especially Excel• Knowledge of consumer behavior and market research techniques• Previous experience in a related field is a plus
Responsibilities:
• Identify and interpret shopper trends and develop new insights • Create marketing materials to support the sales team • Utilize market research techniques to gain consumer insights • Develop strategies to address consumer behavior • Organize and analyze data to develop insights and strategies • Utilize problem solving skills to identify solutions to consumer behavior • Communicate effectively with team members and stakeholders • Create reports and presentations to communicate findings and recommendations • Maintain and update databases • Work independently and manage time effectively • Remain current on market trends and consumer behavior
Ability To Work Independently And As Part Of A Team
Excellent Written And Verbal Communication Skills
Strong Attention To Detail
Strong Analytical And Problem Solving Skills
Proficiency In Microsoft Office
Familiarity With Market Research Techniques And Technologies
Knowledge Of Statistics And Data Analysis
Knowledge Of Consumer Behavior And Trends
Research
Project Management
Social Media
Data Analysis
Communication
Marketing
Reporting
Branding
Collaboration
consumer insights
storytelling
Problem-Solving
presenting
Analyzing
Cross-Functional Teams
Communication
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
Organization
flexibility
Critical thinking
Teamwork
According to JobzMall, the average salary range for a Intern - Shopper Insights in Plano, TX, USA is between $17.00 and $30.00 per hour. This range can vary depending on the company, the industry, and the experience level of the individual.
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PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.

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