Insights Associate Director
Welcome to PepsiCo – home to some of the world's most iconic brands! We are currently seeking an experienced and driven Insights Associate Director to join our team. As a leader in the food and beverage industry, we are constantly pushing boundaries and striving for excellence. If you are passionate about leveraging consumer insights to drive business growth and thrive in a fast-paced, dynamic environment, this may be the perfect opportunity for you. Join us and be a part of a talented, diverse team that is committed to making a positive impact on the world.
- Develop and implement consumer insights strategies to drive business growth for PepsiCo's iconic brands.
- Lead a team of insights professionals to gather, analyze, and interpret consumer data for actionable insights.
- Collaborate with cross-functional teams to translate insights into impactful business decisions.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Build relationships with key stakeholders and communicate insights in a clear and compelling manner.
- Stay updated on industry trends and best practices to continuously improve the insights function.
- Manage research budgets and ensure cost-effective and efficient use of resources.
- Utilize various research methodologies to gather consumer insights, including surveys, focus groups, and data analytics.
- Develop and maintain a deep understanding of PepsiCo's brands, products, and target consumers.
- Identify opportunities for innovation and growth based on consumer insights and market trends.
- Act as a thought leader in the organization, driving a culture of consumer-centric decision making.
- Mentor and develop team members to build a strong and diverse insights team.
- Ensure compliance with all relevant laws, regulations, and company policies.
- Represent PepsiCo at industry conferences and events to stay connected with the latest insights and trends.
Minimum Of 5 Years Experience In Market Research Or Consumer Insights, Preferably In The Food And Beverage Industry.
Strong Analytical Skills With The Ability To Interpret Complex Data And Communicate Insights To Cross-Functional Teams.
Proven Track Record Of Leading And Executing Research Projects From Start To Finish, Including Study Design, Data Analysis, And Presentation Of Findings.
Strategic Thinking And Problem-Solving Abilities, With The Ability To Translate Insights Into Actionable Business Recommendations.
Strong Leadership Skills With Experience Managing A Team And Collaborating With Multiple Stakeholders To Drive Business Objectives.
Strategic Planning
Project Management
Presentation skills
Team Leadership
Competitive analysis
brand strategy
consumer insights
Data Interpretation
Research analysis
Market trends
Trend Forecasting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Insights Associate Director in Hyderabad, Telangana, India is between INR 15,00,000 to INR 25,00,000 per year. This may vary based on the specific company, industry, experience, and skills of the individual.
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PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.
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