Digital Commerce Search Marketing Specialist

Are you a digital marketing expert with a passion for driving sales and optimizing customer experiences? Do you have a strong understanding of search engine optimization (SEO) and pay-per-click (PPC) advertising? PepsiCo is seeking a highly motivated and results-driven Digital Commerce Search Marketing Specialist to join our dynamic team. As the leading global food and beverage company, we are constantly innovating and evolving our digital commerce strategies to stay ahead of the game. If you are ready to make a significant impact on our business and take your career to the next level, we want to hear from you!

1. Develop and implement digital marketing strategies to drive sales and enhance customer experiences.
2. Utilize expertise in SEO and PPC advertising to improve online visibility and increase website traffic.
3. Conduct thorough research and analysis to identify opportunities for optimization and growth.
4. Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.
5. Monitor and track key performance indicators (KPIs) to evaluate the success of digital marketing campaigns and make data-driven recommendations for improvements.
6. Stay up-to-date with industry trends and best practices, and proactively suggest innovative ideas for digital commerce strategies.
7. Manage and optimize PPC campaigns on various platforms, such as Google Ads and social media.
8. Conduct A/B testing to continuously improve campaign performance and maximize return on investment (ROI).
9. Coordinate with external agencies and vendors as needed to support digital marketing efforts.
10. Communicate and present campaign results and insights to stakeholders, including senior management.
11. Collaborate with the e-commerce team to ensure a seamless customer experience across all digital touchpoints.
12. Stay informed of changes in search engine algorithms and adjust strategies accordingly.
13. Actively seek out new opportunities to drive sales and increase brand awareness through digital channels.
14. Continuously monitor and report on competitors' digital marketing efforts.
15. Maintain a strong understanding of PepsiCo's products, target audience, and brand image to ensure all digital marketing efforts align with the company's values.

According to JobzMall, the average salary range for a Digital Commerce Search Marketing Specialist in Chicago, IL, USA is between $50,000-$70,000 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry the specialist is working in. Some specialists may also earn bonuses or commissions on top of their base salary.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.